Video Gamers

Representation of “Cyber Athletes”?

Don't hate the player, hate the game

On Sunday, 60 minutes ran a story on Johnathan Wendel, who they proclaim is the best video gamer in the world. He makes his living playing video games, has been a pro for 6 years, and has won over $300,000 from tournaments alone.

But how is this a sport and where is the money to be made?

Well, at a tournament in San Fransisco in 2004, the winning purse was $400,000, and the grand prize is growing constantly as the days keep moving on. In Asia, pro video gamers make over $100,000 per year, date celebrities, and need bodyguards. Apparently that lifestyle is not far from America.
Many say that the video game events have the “Look and feel of a sporting event.” Even coaches exist to prepare the players for battle.

A professor in Economics from Indiana University said that there are enough people out there wishing to watch the pros play video games to make it a spectator sport.

Johnathan Wendel’s marketing agent says that he will make millions of dollars through the sale of his own products and endorsements with gaming companies, soft drink companies, etc.
Agents are already jumping on top of a 7 year old who has won over $2,000 in tournaments against adults.

So if you are interested in the video gaming market and want to think outside of the box when it comes to representing “athletes”, this may be a venue for your to excersize a role as an Agent. It seems as though the money will be there in a couple of years to make huge profits, and I would take a guess and say that these “Video Gamers” could use the help of a pro when it comes to negotiating endorsement deals.

If you are interested in taking a look at the CBS 60 Minutes Video yourself, you may do so by clicking here.

[tags]agent, video game, 60 minutes, cbs, sport, endorsement[/tags]

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “Representation of “Cyber Athletes”?”

[…] On January 25th, 2006, I posted on the potential for Sports Agents to become involved in representing “Video Gamers” in the future. If Video Gaming becomes an Olympic Sport, Sports Agents may be thrust upon the scene sooner than thought. […]

[…] Maybe representation of video gamers is in our future. Maybe competitive video gaming will become an Olympic sport. One thing is definite; competitive video gaming is a rapidly growing market. The market has grown to the point that teenage video gaming tutors are earning up to $65 per hour for individual lessons [Want to Get Good At Videogames? Hire a Kid Online]. At, their youngest tutor is 8 years old and earning $25 for each hour of service. Even NBA forward, Richard Jefferson, has used tutors to improve his skills in Halo 2. […]

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