It’s Not The ‘Size’ That Matters
This is absolutely great PR. Grady Sizemore, of the Cleveland Indians, has a huge following of ladies called “Grady’s Ladies.”
They have a website: The Grady’s Ladies Sisterhood.
In addition, the Cleveland Indians have made a lot of money selling “Mrs. Sizemore” t-shirts and benefitted from a 200% increase in female Indians game viewers last season.
I am going to give Mr. Sizmore’s agent an A+ in marketing Grady as a chick magnet and allowing the sale of such t-shirts. In fact, I would market him that way. It will not take away from his male following, and adds a huge dimension to his marketability by reaching the female demographic.
Thanks to Baseball Musings for introducing this topic to me so I could further research it.
[tags]grady sizemore, cleveland, indians, baseball[/tags]