In the past, I have spent most of my attention discussing Sports Law programs and not focusing much on the marketing/business side of the profession. I get a lot of e-mails from readers asking whether the right graduate school route is to get a J.D. or go for an M.B.A. There really is no correct answer, and it truly depends on your preference. Today, I want to highlight a Sports Marketing/Business program that is self-claimed to be “The Best in Sports Business.”
The Warsaw Sports Marketing Center is under the Lundquist College of Business @ the University of Oregon. It was established in 1994 and was named the best sports business program by Sports Illustrated in 2002. There is an undergraduate and graduate program.
The Warsaw Sports Business Review is the first student-run sports business journal in the country.
On the August 5th edition of Sports Business Radio, Paul Swangard, managing director of the Warsaw Sports Marketing Center talked about a new initiative called Engaging China.
Business students are exposed to Chinese history, culture, and technology. Students then take a trip over to China to meet with sports executives living in the area. The 2008 Olympic games are being held in China, so it should be a good experience.
I will go ahead and start a column for Sports Business programs in the Pages & Links tab, with this program being the first entry.
[tags]sports marketing, warsaw sports marketing center, oregon, marketing, sports, sports agent, sports business[/tags]