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Endorsements NBA Players Sports Agents

Sweet Morrison

Adam Morrison of the Charlotte Bobcats is probably not the best looking guy in the world, but don’t tell that to his marketing agent. Morrison already has endorsement deals with Adidas, Topps, and EA Sports. Most recently, he has signed with Johnson & Johnson’s Lifescan subsidiary to be the face for their blood sugar monitors. This deal works great for Morrison, who suffers from diabetes and has a strong connection to the product he is endorsing.

Kudos to Adam Morrison’s marketing agent, Rob Lefko of Priority Sports, for signing his client to an endorsement deal that is not all about the money being offered.

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[tags]adam morrison, nba, endorsements, bobcats, rob lefko, priority sports[/tags]

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.