Re-watching our favourite show Entourage the other day made me realize what I think is one of the most important aspects of being a sports agent. Super Agent Ari Gold summed it up perfectly.
Manage your clients expectations
Pretty self explanatory but so critical. Basically, don’t go promising the world to your client if you can’t deliver it. Agents are expendable, and a simple mistake can cost you a client.
Ensure that your client doesn’t get ahead of himself/herself and believe everything the media says. Keep your clients grounded. Be honest and realistic with your client and never bring up negatives.
This isn’t to say not to have goals, but keep them attainable. Work with your client about what they want to achieve and always keep a positive outlook.