Endorsing Activist Athletes
This past week, Sports Law Blog noted that it has been a while since there has been a prominent activist athlete [the disappearance of the Activist Athlete]. The blog writes:
After reading about Tiger Woods in this weekâ€™s Sports Illustrated, it seems abundantly clear why the Activist Athlete has disappeared: Corporate Endorsements (and the potential for superstar athletes to become â€œbillionairesâ€). Woodsâ€™ states in SI when asked about his business acumen and decisions: â€œIt all depends on how much risk you want to take on. . . The things I do are very conservative. . . . I guess you donâ€™t become billionaires by making bad decisions.â€ Corporate dollars were far less available and significant in the years of the activist Lew Alcindor, Walton and Cassius Clay.
Would you advise your clients to shy away from making bold statements that could label them activists in order to prevent a potential loss in endorsement dollars?