Sports Agents

Sports Agency 2.0

So you just sent in the paperwork to form an LLC. Your agency is going to be a legitimate entity in your state and you start thinking outside of the box. Sure, you will offer your clients contract negotiation expertise, marketing and endorsement opportunities, etc., but what will separate you from the pack? What can you offer that is not being offered already by the superpower agencies?

Also, how can you develop your agency’s website to be Web 2.0 compliant? (I am obviously interested in this question)

I would like to hear some of your answers. Please leave some comments!

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

14 replies on “Sports Agency 2.0”

Hi my name is Darnell O’keith Tatum i am 18 years old and i am currently applying at rutgers university in new brunswick i like to get strait to the point i have want to play collage football hoping one day i can play pro but i am not the type to put all my eggs in one basket i don’t want to hope only one thing going pro i am a the type of person that likes to have at least six or seven back up plans but i really wanted to pick a profetion that will interest me not have me hating everyday i have to get up and go to work everyday and my carrer sucks so i based my disision on my strenghts i geuss you can say i am almost perfect when it comes to helping others see the others point of veiw (persuading)and mediating any type of situtation wether friends family ect. i love a good arguement and can stand my point allways on a firm bases i have not done any commision jobs but i have do somethings simular ex. my girlfriends mother sells hole sale items right out of her house and i give and she likes it when i am their cause i can give her the best price to tag the item that would not seem so expensive but not to cheap etheir and will get the custumers attention and make the sale a lot easyier i like to read mainly john grisham books all of which is about law i like law to and i have very friendly personality and trust alot of people to much i guess you can say that that is one of my weaknesses and i love a good intellegent topics such as econimy war some politics and extra but i really love football and wanted to work with that now as i wrote earlyer i said i like to have at least six back up plans and with my talents i came up with a couple of ideas sports agent as one of them psycologist,lawyer, mentor,theripist, NFL player, sports agent but as you can see that is a lot but sports agent is at my top but i been searching around everywere yahoo, google, ask and this is the first link i have ever found i was hoping that if you are a agent or know one could you help me get to know the requirements and have them or you as a mentor to show me the ropes thanks for your time my contact info is

mailing: 387 park av perth amboy nj 08861
phone: 732-877-7460

thanks for your time sinserly Darnell O’keith Tatum

Longest sentence eva!

Seriously though…first off, are you going to play at Rutgers? It’s wise to have a back-up plan (or six or seven) because no matter how good you think you are, your odds of playing at the next level are slim. That’s not to discourage you, that’s just being pragmatic.

At this point I’d tell you what I tell everyone else who asks me and what I try to do everyday myself. Network as much as you can, try and intern and work in the industry, and keep your eyes and ears open for new opportunities.

As for a major, pick something you enjoy.

If you are being recruited by Rutgers, and seriously thinking about attending send me an email and I can give you soe advice.

As for now, the first thing I would do is start working on your grammer.


It’s funny that right before you smoked the kid for his grammer you mispell “some” with “soe”

Practice what you preach my friend.

If we’re going to be picky you both need work. It’s “grammar” not “grammer” last time I checked Jason and Tanner. But this isn’t a writing workshop.

First, it is grammar — not grammer. So you both need to practice what you preach.

Second, the advice I have is to read the entire blog starting on December 31, 2005.

Darren will handle everything else.

I apologize for the spelling mistake. I do not think it’s a question of grammar as much as me not bothering to proofread what I wrote, but nonetheless it is hypocritical of me.

But as Lachlan said, this isn’t a writing workshop…

Good Evening to you guys

It is interesting to read your mail and that of the Web Managers’.

Should there be any soccer and or rugby players interested in advice, I am available to advice those persons via this site.

Stay Healthy, Strong and Blessed.

Baron Phillips
South Africa

My Background

I have been an athlete since a young age. Participated predominantly in Soccer, Athletics and Rugby. Soccer was my first choice and still my first love. I played association football(soccer) from under 10 to senior level, used my participation in athletics to beat opponents; and through athletics was invited to play rugby on the wing.

In soccer, I played right-back, right-wing or right of the midfield and then centre-forward. I was the highest goal scorer at my amateur club which then assisted me in trialing for a professional team, Pretoria City in 1995. But however accepted a full scholarship to the United States in 1996, so I prepared for that instead.

Returned in 1998, not completing my scholarship but I believe GOD had a plan, today I am married to my then girlfriend, Amanda Phillips and we have two children; Cade Liam Phillips (8 years old) and Raeven Mya Phillips (18 months).

I am currently employed as a Station Commander at the Metro Fire Department, and still continue to be involved in sport, now in a more professional manner, in the form of Player Representation. I hold a Coaching License in Soccer (Uefa B-equivalent), Sport Management Diploma and currently am a second year Law Student at the University of Kwazulu-Natal.

With that, I too am looking to network and learn from other established Agents and how they succeed at their passion which is similar to that of mine in representing athletes.

My goal is to one day transform professional sport in Africa, starting in South Africa, and to have Black Business recognized as businessman and not just visitors to the Sports Industry and particuarly in the area of Representation.

Thank You
+27 31 467 5139

Took you long enough to respond! 🙂 Anyway, I think that this site is a great place for you to network. Also, within the next week, I am launching with Matthew Allinson, which will be exactly what you are looking for in terms of networking.

Black businessmen are being recognized in this industry. I am friendly with quite a few of them. I believe that our generation will definitely see an influx of more black agents and women agents.

Hello. I am an international female rugby player. I have played the sport for almost 11 years now. I have played in 2 IRB World Cups and was recognized, at the conclusion of each, as one of the top players in the World. I have been featured on Oxygen during it’s special some time ago on the US Women’s Rugby Team and StreetGames (a production on SNY this past fall). I have been recognized on some accounts as the most successful rugby player from the US. I am looking for someone who will step up and work with me as an agent. I know that I have a look, the personality, the resume, and the athletic ability to draw people in. Any takers? You have absolutely nothing to lose and the world to gain, atleast that’s how I see it. I REALLY NEED A SPORTS AGENT!!!!!!!!!

Hi all

Kindly help me here. I’m a soccer player, I play as a holding middlefield sometimes as an attacking position. My coach currently is using me as a central defender. I am currenty playing for Amazulu FC reserve side, for the team called Durban Warriors in Vodacom League. I REALY NEED A SPORT AGENT. I’mn not afraid if anyone is interested he/she can come and watch my games nicodimously. 083 654 5124

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