The recent Sweeney Sports survey has put Australian Cricket Captain Ricky Ponting as the most marketable athlete in Australia. [Ponting most marketable Aussie] The desire for Australia to win back the Ashes was highlighted by five Aussie cricketers in the top 10.
This was the first time since 2001 that Ian Thorpe was not on top, possibly due to his retirement.
Harry Kewell moved up to number 4 due to him being Australia’s best soccer player and the recent World Cup.
The Sweeney report is a great resource for Agents as it it a great tool to find out where an athlete stands in the minds of Australians.
For example, Harry Kewell recently ended his partnership with Adidas and generally only does charity work. Being at number 4, this implies that Harry Kewell is in demand and that his agent should take advantage of the marketability of him in Australia.
– Chris Lesley