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Contract Negotiation Corporate Sponsors Sports Agents Sports Business Tennis

The Federer “brand,” then and now

Believe it or not, it wasn’t too long ago that Roger Federer, the world’s top-ranked tennis player who this weekend will attempt to win his fourth-straight U.S. Open title, was only making about half the money in sponsorship revenue as did other marquee players. But considering that the now 26 year old Federer may indeed […]

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Corporate Sponsors Sports Business

The King And His Court

King James is the unquestioned leader of the Cleveland Cavaliers. Off the court, the young and talented LeBron James is also making moves that could bring him even more success. Along with Randy Mims, Maverick Carter (Chief Operating Officer), and Richard Paul (President), James is a founding member of LRMR Innovative Marketing and Branding. The […]

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Motor Sports Sports Agents

Jeff Moorad’s Passion For Racing

Jeff Moorad used to dominate the sports agent world. He has been listed on The Sporting News’ 100 Most Powerful People in Sports 8 different times during his time as a sports agent. His main focus was on baseball players, which makes sense, considering that he is now a General Partner with the Arizona Diamondbacks. […]