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Endorsements NFL Players

One Hell Of A Cowboy

Tony Romo Getting Some RespectRecently, there was a debate on this site concerning whether Tony Romo was overpaid, underpaid, or paid a proper amount to play for the Dallas Cowboys for the next six years [The Wash Up 4th November-11th November 2007]. Six years, $67.5 million (not all guaranteed)…it looks good for both sides of the deal. But that $67.5 million may be pennies compared to what Romo may receive in endorsements in the next six years.

Romo has the top selling NFL jersey this year. He also has been in a SportsCenter commercial and spots for Diet Pepsi Max and AT&T. Jessica Simpson and Carrie Underwood have found Romo charming as well.

Could Romo be America’s new All-American poster boy? Tom Brady wants none of that statement. But Romo may be a close second, as the starting quarterback for “America’s team”. As MSNBC reports, according to the Davie Brown Index, which determines a celebrity’s ability to influence brand affinity and consumer purchases…[Romo] scores on the same level [as] Shaquille O’Neal, Roger Clemens, Jay Leno and Jerry Seinfeld [Romo’s star is rising in advertising world]. He has acquired this status in a fraction of the time that it took the top tier personalities listed above.

Talk about a sports agent’s dream. Romo was undrafted out of Eastern Illinois and was looked at as a perennial backup in the NFL. The guy keeps a cool demeanor and does not make the headlines for making it rain. CAA should keep on smiling.

-Darren Heitner

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.