Who Is Your Sponsor?
Who is Your Sponsor? (WYS) describes itself as “the premier website for fans of all sports and entertainment to research and find out what type of gear, food or swag their favorite athletes and entertainers use and endorse.” So when someone recently asked me what the deal was with that goofy little worm (below left) adorning professional golfer Ernie Els’ shirtsleeves, after a quick search I was able to answer that the amusing and peculiar logo is indeed the trademark of Woodworm, a sports equipment and apparel company specializing in cricket that also has an emerging golf wear line.
WYS states that it is dedicated to becoming the preeminent source for sponsorships and endorsements. Additionally, the site features a forum where it hopes that athletes looking for sponsorships or endorsement opportunities will convene. But if nothing else, in the ever-changing landscape of sports and entertainment marketing and endorsement, WYS serves as a useful source to keep track of, and tabs on, the various brand portfolios of a wide array of global talent.