We have done various kinds of reviews on this site in the past. There are book reviews, law review article reviews, and sponsored reviews of various websites. SportsAgentBlog.com has decided to start a new category of reviews that will look at various products in the world of sport. We actually first informally reviewed a product when I highlighted the great TS Lightswitch GIL II ZERO x CUBA shoes that adidas sent my way. But we are kicking out the informalities and creating a new genre of posts that will look to shed light into some of the newest technologies that can benefit athletes, agents, coaches, executives, etc.
This post will focus on Under Armour’s new line of shoes, and in particular, the UA Proto Speed Trainer. While watching the NFL Draft coverage on ESPN, I was blown away by Under Armour’s commercial highlighting its new line of footwear. It should not surprise you that one of their commercials caught my eye; the company is an industry leader when it comes to branding its product through advertisements.
Under Armour unveiled its New Prototype by introducing three distinct types of training shoes. In fact, as of right now, you can only purchase them through pre-orders online. The shoes will be released to the public tomorrow. There is the Power Trainer, which looks like a high-top basketball shoe. It is built to add stability, propulsion, and cushion to your movements. It will definitely give you some hop in your game. Then there is the Evade Trainer. Under Armour claims that it is supposed to be good for side to side agility and enhance your lateral motion for quick cuts on the field. You may want to throw these on next time you decide to give your opponent a juke move in Madden. The type of shoe that I received, is the Speed Trainer. It is for the fastest player in the game. If you need that quick speed boost, this is the shoe for you. However, it is not meant for endurance running. If you plan to run for more than three miles at once, you may want to pick up a different type of footwear.
Remember how I said that Under Armour is great with building its brand? It’s image was only enhanced in my eyes when I opened up the FedEx box. Enclosed was a custom Under Armour box that looks stylish enough to keep even after the shoes are out of the case. Within the box is a manual that describes each type of shoe mentioned above. If you lose the manual, no worries, the box contains a shorter version of the information. But what about the actual shoes? My true test to see how a shoe feels is to slap them on without any socks. You never know, you may forget your socks one day and need to run a sprint. Anyway, they are extremely comfortable and make you feel like you are running on air with additional support under your feet. Many running shoes will give you that floating feeling without the support. These have it all. And they look damn good! I suggest getting them in the color that I received…Under Armour’s brand color: red, black, and silver.
Brian Berger of Sports Business Radio believes Emmett Jones of Sports Business Digest believes that Under Armour’s new line of shoes are an unnecessary product in a slow economy. While they are definitely not necessary, I already have received a ton of instant messages from friends who saw my away message about the Speed Trainer and are going to go out and buy a pair this weekend.
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