The Katrina Effect
“Everybody loves New Orleans right now,” he said. “Sometimes, if you run an athlete nationwide, you might offend some of his rival fans. But with Chris, you can run him nationally and nobody hates him.” –Tom George of Octagon, Chris Paul’s agent
Chris Paul has recently signed a deal to be an endorser for deodorant maker, Right Guard. Is Paul’s popularity being primarily driven by his basketball ability? His boyish charm? His “clean” image? Or the Katrina Effect? Let’s discuss.