MLBPA Certified Agents Larry O’Brien, Kurt Varricchio and Barton Cerioni have agreed to merge their athlete representation firms to form Full Circle Sports Management, LLC. Talks have been underway between the three agents since October 2008. The firm’s Senior Partner, Larry O’Brien, made the announcement.
“This is an exciting day for us and our athletes,” stated O’Brien. “Barton, Kurt and I all share the same core values – integrity, loyalty, perseverance and a genuine interest in the overall success of our clients, both on and off the field.” Varricchio echoed O’Brien’s sentiments: “I have always put the needs of my clients above mine, even if it meant sacrificing a bit on my end. Larry and Barton employ that same mentality.”
O’Brien has been a certified MLBPA representative since 1980, when he first represented his brother, Pete O’Brien, who played 12 years in the Big Leagues. Varricchio founded Southern California Sports Management Group in March 2003 (previously known as Kurt Varricchio & Associates) and has represented professional athletes in baseball, football and various Olympic sports. Cerioni was previously operating in a partnership with O’Brien and was instrumental in putting the pieces together to form Full Circle Sports Management, LLC.
Full Circle Sports Management, LLC will be managed by its three partners – O’Brien, Varricchio and Cerioni – and will focus primarily on representing baseball players, including advising amateurs for the annual MLB Draft. In addition to the three partners, the company has retained the services of Reggie B. Jackson to serve as its Director of Scouting and Player Development.
“Reggie brings a wealth of experience to our company,” explained Cerioni. “His professional experience on the field combined with his extensive experience in player evaluation and scouting will serve as an exceptional resource for our clients.”
Full Circle Sports Management, LLC currently represents fifteen (15) Major League and Minor League baseball players including Ted Lilly and Phil Coke.