Creative Artists Agency (CAA) seems to be doing a good job marketing one of the nine CAA clients that Brandon Thorn predicts will be selected in the first round of this year’s NFL Draft. Darius Heyward-Bey was one of the stars of the NFL Combine and has seen his draft stock rise ever since. The former University of Maryland wide-receiver took a little while to decide that he would forgo his senior season and enter the draft; he has not looked back since making that important decision.
While Heyward-Bey has done his part by putting up impressive numbers for scouts, CAA has continued to do everything in its power to strengthen Heyward-Bey’s name off the field. Heyward-Bey has been busy making public appearances for fans, building a strong social media presence at ImATopProspect.com, making guest appearances on shows like ESPN’s First Take, signing autographs, filming future commercials, and more.
The people at CAA obviously get it. They understand the value of openness, reaching out to fans, and embracing new social media. It will undoubtedly open doors to potential corporate sponsors after Heyward-Bey becomes a top pick in the 2009 NFL Draft. But Dancing with the Stars is not in Heyward-Bey’s immediate future…
Then, to emphasize that he still has his limits, Heyward-Bey said, “You’ll never catch me on a reality show.”