Stay tuned-prepare for SHAQ to “enlyten” you!!!
“People want to know about celebrities as people,” says O’Neal’s media consultant, Kathleen Hessert. “Those celebrities willing to share and do it authentically, those are the people who are going to engage fans in a way that builds their brand and perpetuates sponsors, and creates a kind of affinity that’s hard to beat.”
No one knows the impact social networking will ultimately have on the way we communicate. For now, Twitter remains the buzz of the internet community and has been a Shaqtastic way for one of the NBA’s biggest personalities to keep in touch with his fans.