Relay Worldwide Sports Sponsorship Symposium

What: 7th Annual Relay Worldwide Sports Sponsorship Symposium by SportsBusiness Journal and SportsBusiness Daily

When: Wednesday, Sept. 30 – Thursday, Oct. 1, 2009

Where: New York City, NY at the Marriott Marquis

Keynote: Uli Becker, CEO and President, Reebok International

Panels:

Sept. 30

• 7:30 a.m. – Registration
• 8:30 a.m. – Welcome and Opening Remarks
  • Richard Weiss, Publisher, Street & Smith’s SportsBusiness Journal/Daily
  • Tim Mauer, CEO, Relay Worldwide
• 8:45 a.m. – The Recalibration of Sports Sponsorships and Event Marketing
  • Rich Lehrfeld, VP of Global Sponsorship Marketing, American Express
  • Tim McGhee, Exec Director of Corporate Sponsorships, AT&T
  • Dan McHugh, VP of Media, Sponsorship, and Activation, Anheuser-Busch
  • Scott O’Neil, President of MSG Sports
  • Matt Pensinger, Senior VP of Marketing Services and Consulting, Relay Worldwide
  • Mark Waller, Senior VP of Marketing and Sales, NFL
• 9:45 a.m. – The Rebranding of Gatorade: Inside the G Launch and Defending Against Competition in the Sports Drink Market
  • Sarah Robb O’Hagan, CMO of Gatorade
• 11:00 a.m. – The New Realities of Marketing: The Chief Marketers’ Perspective
  • Phil Clement, Global CMO and Communications Officer, Aon
  • Rory Finlay, Senior VP and Global CMO, Beam Global Spirits & Wine
  • Mark Ingall, Managing Director of Global Strategic Media and Marketing, Citigroup
  • Stewart Mitchell, Senior VP and Chief Strategy Officer, Sharp Electronics
  • Tony Pace, CMO of Subway
• 12:00 p.m. – Lunch
• 2:00 p.m. – Anatomy of the Procter & Gamble/NFL Sponsorship
  • Jason Dial, architect of the deal.
• 2:45 p.m. – Marketing to Hispanics: Leveraging Their Passion for Soccer and Other Sports
  • Marco Lopez, Senior Director of Relay Worldwide’s Hispanic Marketing practice
• 4:00 p.m. – The Ever-Changing Athlete Endorsement and Talent Procurement Business
  • Steve Battista, Senior VP of Branding, Under Armour
  • Frank Mahar, General Counsel, Genesco Sports Enterprises
  • Mike Principe, Managing Director, BEST
  • Ryan Steelberg, CEO, Brand Affinity Technologies
• 5:00 p.m. – Reception

Oct 1.

• 8:00 a.m. – Continental Breakfast
• 8:30 a.m. – Keynote Speech
• 9:15 a.m. – How the Sports Media Business and Media Buying are Changing Before Our Very Eyes
  • Ray Warren, EVP and Chief Revenue Officer, Comcast SportsNet
  • Jeff Flemings, Senior VP and Global Head of Social, VivaKi
  • Eric Fernandez, Senior Partner, MediaLink
  • Ed Erhardt, President, ESPN Customer Marketing and Sales
• 10:45 a.m. – Lifelock Makes its Mark in Sports
  • Todd Davis, CEO, Lifelock
• 11:30 a.m. – Up Next: A Futurecast on the Challenges in Sports and the Changes in Consumer Behavior
  • Rich Luker, CEO, The Luker Co.
  • Jerome Conlon, President, Brand Frameworks
  • Ben Kline, Chief Strategy Officer, Leo Burnett
  • Scott Hess, VP of Insights, Tru
  • Pat O’Connor, President, Minor League Baseball
• 12:30 p.m. – Conference Conclusion

Cost: $1,495 for SportsBusiness Journal paid subscribers. $1,650 for non-SportsBusiness Journal paid subscribers. Must register by September 23. Click here to register.