ProVentures describes itself as a Sports and Entertainment Marketing Intermediary based in McLean, VA that utilizes extensive contacts, experience and insider knowledge to help clients build brand equity. I can’t argue with that. From my limited experience dealing with the company and its excellent managers and employees, ProVentures seems to be on the up-and-up, and will soon be one of the leading sports marketing intermediaries in the United States. Recently, I was asked to do a short 5 question Q&A with the company. We discussed the current economy of sport, blogs as business tools and the sexy side of marketing.
The entire Q&A segment may be read by clicking here. Below is one question and answer provided free of charge.
3. In what ways can other sports marketing companies turn their blogs into business opportunities?
Many aspects of the sports industry are closed off to a large segment of the worldwide population. And unsurprisingly, there are a lot of people hungry for more knowledge about what goes on behind the scenes in the business of sports. People do not only reserve an interest about sports agents, sports law, and sports business, which are the three areas we cover the most at SportsAgentBlog.com. Unfortunately, no matter how many Sports Management classes you take in school, you will leave unsatisfied and with a desire to learn more.
Sports marketing companies can benefit from adopting a model based on openness and transparency. It will allow them greater access to potential innovative interns, spur additional relationships with members of other companies who come across the blog, strengthen the company’s image as a knowledgeable source within its niche, and bounce ideas off of its readers, who end up being the consumers of the produced marketing material.