Sports have always been a big part of Joey Kirk’s life. From covering Bob Knight basketball at Texas Tech for the student newspaper to long nights of designing the sports section of the newspaper in Phoenix, Arizona, he found himself completely immersed in sports.
It wasn’t until after a year of establishing his first business, 5M Studios, that creative director and CEO Joey Kirk decided to spin off a second company, 5M Sports.
“We wanted to make 5M Sports because it covers a very niche portion of design services,” Kirk says. “We want to tailor our services to athletes and sports organizations because, like our tagline says, we like sports.”
They don’t just like sports though; they love them. Working alongside marketing director Caleb Mezzy, a recent grad of Temple University, 5M Sports has worked with several high profile athletes in the development of Twitter backgrounds, web sites, logos, camp brochures and recruiting packets.
Here are a couple of examples:
“We started with one client. And with some effort and a lot of emails, we’ve managed to grow significantly just since the launch of business back in August,” Kirk says.
Now, 5M Sports is working with several sport agencies and other organizations in building web sites for professional athletes as well as developing t-shirt designs, brand identity and other marketing materials.
“We have lots and lots of competition,” Kirk says. “Anyone that builds web sites want to develop them for athletes. They think they are cash cows. But for us, that’s not the case. We love working with athletes. We’re not after their money.”
While there are a few design companies dedicated to working with athletes, 5M Sports stands out among its competition. With high-quality professional design and solid customer service, Kirk and 5M Sports work with almost any budget and are always on time with deliverables.
“We pride ourselves in making sure the client is always happy,” Kirk says. “We’ve never lost a client (nor has 5M Studios), and we don’t plan to start.”