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A Press Release To Announce A Sports Agency

ksmgHere is an interesting tactic, and not something you see every day.  I’m still not sure whether I like the idea or not.  On the one hand, it increases exposure, on the other, it does so at the risk of seeming desperate.  Anyway, enough of my own thoughts, what do you think about this press release by Kaufmann Sports Management Group?

One thing that particularly confused me is the heading under the title:

Kaufmann Sports Management Group in Chicago is more than a sports agent for amateur and professional athletes. KSMG was founded by Thomas Kaufmann to power partnerships with the athletes it represents with a unique approach to fees and services. It’s changing the game in how sports agents compete for talent.

Unique approach to fees?  When I went to their website, which has a nice layout, I found this under the Fees section:

FOOTBALL FEES

KSMG was founded upon the principle of providing quality representation to professional athletes at reasonable rates. We at KSMG do not feel that our clients should have to pay us a fixed fee, regardless of the amount of work we do. Therefore, KSMG offers veteran players and rookies drafted in the first three rounds the option of forgoing the 3% maximum commission allowed by the NFL Collective Bargaining Agreement and choosing an hourly fee package, which can result in significant savings to the Player.

BASEBALL FEES

Our baseball clients receive complete and personal representation at highly competitive rates. WE are paid nothing until you are paid the major league minimum salary at which point we are paid 5% of salary received. In addition, we receive 3% of any signing bonus we negotiate and 10% of any endorsement revenue received.

Charging an hour fee for football players is definitely unique, and something I have pondered about offering in the past.  However, no agent in baseball takes a commission on his clients making minimum salary (it is against the rules), so I am not sure about that 5% they assume they will be taking one a client makes that minimum salary.  The signing bonus fee looks lower than normal as does the endorsement fee, so I presume that it is somewhat unique.

Anyway, this post was not meant to criticize KSMG in any way.  Instead, their press release caught my attention (as it is not something you see every day from an agency), so I figured if they wanted the attention, they might as well receive it!

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

6 replies on “A Press Release To Announce A Sports Agency”

You are correct that it is against the rules; however, we do not receive a comission on a minimum salary. I believe that is what it says, though it could be clearer. Tom.

Darren,hope you’re well. I am more than upset that this “agency” is using the exact name of my firm. Realize we share a last name,but they are also using KSMG. I have been doing this for almost 35 years. Don’t want to sound egotistical but almost everyone in this business knows who I am. I have already gotten 4 calls on this. They are even using the same color blue that we do.
By the way I guess you are aware that I represent only coaches and General Managers.(In fact one of the calls was from a NBA GM) Take a look at our site if you get a chance. Best Regards

Steve:

It has been a long time since we last spoke and I hope that all is well with you and your company. I am well aware that you have shifted the focus of your agency.

This is probably not the appropriate forum to handle any issue that you have with a rival firm copying what you believe to be a “tradename” or any of your trademarks. I’d be happy to connect you with Tom Kaufmann if you would like me to.

Darren,it has been awhile. I have been pleased at how your site has grown,seems everyone in the Industry is aware of it! Give me a call sometime. You are definitely right,not the right forum.

The story caught my eye.

My brother is a highly sucsessful baseball General Manager and is looking for representation. Can you help him?

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