We’ve all heard of HBO’s “Hard Knocks” and perhaps seen some of Rex Ryan’s tirades during the New York Jets’ most recent pre-season. The Jets received substantial publicity from being featured on HBO.
For several months now, HBO has been advertising the next show to feature a look “inside” a professional sports team.
Starting on December 15, 2010, HBO will feature a sneak peak into the preparation for the Winter Classic matchup between Sidney Crosby’s Pittsburgh Penguins and Alex Ovechkin’s Washington Capitals. As part of its award winning “24/7” feature, HBO will showcase the days leading up to this year’s Winter Classic.
Just as the NFL received all sorts of press for its presence on Hard Knocks in recent years, the NHL will likely look to capitalize on the same notoriety with 24/7.
Will this be the boost the NHL needs after the hype of the Olympics?