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Sports And Entertainment Philanthropy Summit

What: Third Annual Sports and Entertainment Philanthropy Summit

When: March 27-29, 2011

Where: Monte Carlo Resort and Casino in Las Vegas, NV – Special Nightly Rate: $50 (plus taxes and fees)*

Who: Individuals involved with sports and entertainment philanthropy (Executive Directors, Development Directors, Representatives from teams’ Community Relations, friends & family of charitable celebrities) gather to learn from experts in various aspects of philanthropic fundraising, governance, and management.

AGENDA INCLUDES:

Sunday, March 27: 6 p.m. – 9 p.m. — Networking cocktail reception

Monday, March 28

  • 8 a.m. – 8:30 a.m. — Registration and Breakfast
  • 8:30 am. – 8:45 a.m. — Opening Remarks
  • 8:45 a.m. – 9:45 a.m. — Saving the World Through Social Entrepreneurship
  • 9:45 a.m. – 10:00 a.m. — Break
  • 10:00 a.m. – 11:00 a.m. — 35 Ways to Maximize Fundraising Through Your Web Site & Twitter
  • Mini-Bootcamp
  • 11:00 a.m. – noon — Case Study: Andre Agassi Foundation for Education
  • noon – 1:30 p.m. — Lunch & Keynote, Public Relations
  • 2 p.m. – 4 p.m. — Private tour of the Andre Agassi College Preparatory Academy

Tuesday, March 29

  • 8 a.m. – 8:30 a.m. — Breakfast
  • 8:30 a.m. – 9:30 a.m. –Developing a Fundraising Board
  • 9:30 a.m. – 10:30 a.m. — Legal FAQs
  • 10:30 a.m. – 10:45 a.m. — Break
  • 10:45 a.m. -11:45 — Leveraging Celebrity to Change Public Policy
  • noon – 1:00 p.m. — Lunch
  • 1:00 p.m. – 2:30 p.m. — Corporate Sponsorship
  • 2:30 p.m. – 3:30 p.m. — Innovative Special Events
  • 3:30 p.m. – 3:45 p.m. — Closing Remarks

*Schedule subject to change.

SPEAKERS INCLUDE:

Keynote: Saving the World Through Social Entrepreneurship
Jonathan Greenblatt, Social Entrepreneur and Co-Founder of Ethos Water
Jonathan Greenblatt is the founder of Ethos Water, currently serves as the CEO of GOOD Worldwide, and is an acknowledged thought leader on ethical branding and social entrepreneurship. He teaches social entrepreneurship at the Anderson Graduate School of Management at UCLA. He is a former
vice president of Starbucks Coffee, and also served as a staffer in the Clinton White House.

Panel: 35 Ways to Maximize Fundraising Through Your Web Site & Mini Twitter Boot Camp
Amy Martin, Founder, Digital Royalty
With a focus on strategy development, Amy helps corporate brands, celebrities, professional sports leagues, teams and athletes build, measure and monetize their digital universe. Her clients have included Shaquille O’Neal,UFC, Chicago White Sox, and the Cleveland Indians.

Allan Pressel, Founder and CEO, CharityFinders
Allan Pressel is the founder and CEO of CharityFinders, which helps nonprofits use the Internet to further their mission. CharityFinders’ main product is NonprofitSite123, a tool that enables any nonprofit to have its own world-class website quickly, at a low cost, with no training required. Pressel is the co-author of Internet Management for Nonprofits: Strategies, Tools and Trade Secrets.

Case Study: Andre Agassi College Prepatory Academy
Steve Miller, CEO, Andre Agassi Foundation for Education
As CEO of the Andre Agassi Foundation for Education, Steve Miller is responsible for the leadership and operation of the Foundation enterprise, and managing the financial portfolio. Miller brings a wealth of experience to these positions. Most recently, he was the CEO of Power Plate International, and the Executive Chairman of the Board of Directors. He has served as a senior analyst and adjunct professor at the University of Oregon’s Warsaw Sports Marketing Center. Acting as a key industry specialist, he worked with the Warsaw Center on a variety of initiatives, including industry outreach and research.

Keynote: Public Relations
Terrie Williams, President and Founder, The Terrie Williams Agency
Terrie Williams is the president of The Terrie Williams Agency, one of the country’s most successful public relations firms. The company has handled the biggest names in entertainment, sports, business and politics. The Agency‘s public relations achievements have been featured as case studies in PR seminars, college texts and industry newsletters.

Keynote: Developing a Fundraising Board
Kurt Aschermann, President, Charity Partners Foundation
Kurt Aschermann has more than 35 years experience as a marketing and resource development professional. As former chief marketing and development officer for the Boys & Girls Clubs of America, he packaged and helped produce Denzel Washington’s first book “A Hand to Guide Me”, which
raised nearly $600,000.

Panel: Legal FAQs
Ryan Lapine, Rosenfeld, Meyer & Susman, LLP
Ryan Lapine is a trial lawyer with significant experience litigating entertainment and complex business disputes. In addition to his litigation practice, he provides oversight and transactional counsel to sports and entertainment companies, including a 501(c)(3) organization that manages trusts and foundations for athletes and entertainers, the preeminent entertainment-industry sports league, and a large nightlife company.

Kent Seton, Esquire, Managing Partner, Seton and Associates PLC
Kent Seton is one of the foremost attorneys representing charities on tax, corporate governance and legal matters concerning fundraising. An entrepreneur at heart, Seton started his law career simultaneously with the launch of a separate online venture that quickly grew into one of the largest nationwide providers preparing the paperwork for creating 501(c)(3) organizations. At its height,
this online company was forming over 200 501(c)(3) organizations per month.

Panel: Leveraging Celebrity to Change Public Policy
Andrew Morton, President, Morton Advisors, P.C.
Andrew Morton is President and Founder of Morton Advisors, a nonprofit law, public policy and philanthropy consulting firm. Morton has provided pro-bono legal representation to numerous nonprofits including the Women’s Commission for Refugee Women and Children and to FilmAid International. His advocacy on behalf of refugees and asylum-seekers was recognized in 2002 when the D.C. Bar Association honored Morton as “Pro Bono Lawyer of the Year.”

Todd Flourney, The Flourney Group
Todd Flournoy is a veteran government affairs executive who has held senior positions in the entertainment industry and government including as a Presidential Appointee in the Clinton Administration. Most recently, Flournoy served as Vice President and Senior Counsel for Federal Affairs and Policy for the Motion Picture Association of America, Inc. (“MPAA”). At the MPAA, Flournoy handled a wide variety of congressional affairs and federal policy matters relating to all aspects of the motion picture industry, some of which are covered with education in the area (Friends in Film provides an alternative to films school many take, and so his services can prove to be invaluable to these people) but much of it is specialist information. He also served as the MPAA’s principal liaison to federal agencies on all matters affecting member company film production issues including immigration, regulatory compliance, and outreach.

Panel: Corporate Sponsorship
Michael Jacobson, Director of Talent Relations, Octagon First Call
Michael Jacobson advises brands, non-profits and marketing agencies on how to best utilize celebrities in their marketing campaigns. As co-founding member of Octagon First Call, he assists clients with the negotiation and execution of 150+ deals annually, including endorsement deals, non-profit spokesperson roles, and celebrity licensing. Clientele ranges from Fortune 500 companies to leading marketing agencies to top tier non-profits.

Towalame Austin, President, Magic Johnson Foundation
Towalame Austin is the president of the Magic Johnson Foundation, Inc. She is responsible for providing strategic leadership and direction to one of the leading philanthropic organizations in the nation. She manages the daily operations and continued growth of the foundation by expanding its research base, solidifying new partnerships, securing corporate sponsorships and coordinating fundraising initiatives.

Tamar P. Hoapili, Manager of Community Relations, Cox Communications
Tamar Hoapili is the manager of community relations and video production at Cox Communications, Las Vegas where she serves as liaison for community, charitable and education outreach.

Keynote: Innovative Special Events
King Dahl, Executive Director of Design, MGM Resorts Events
King Dahl has turned his passion for art and design, environmental aesthetics, music and fine food into a flourishing career in the world of special events. As the Executive Director of Event Design for MGM Resorts Events, King’s 60+ person award-winning team designs and produces more than 900 events per year. His primary focus is implementing distinctive, innovative and forward-looking design concepts for one of the leading resort companies in the world. For the past 28 years, King and his associates have created intriguing environments for celebrities in film, sports and music as well as Fortune 500 clients and charitable foundations.

Cost: Regular Rate = $499, Group or Referral Rate = $375, Student Rate = $299 (limited availability)

 

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.