Headline Sports Business

Peter Schaffer Behind New Sports Agency Authentic Athletix

NFL agent Peter Schaffer was recently the subject of a Rick Reilly article on  In that article, Reilly provided a detailed account of Schaffer’s day after the NFL Lockout had ended.  From his home in Denver, Colorado, Schaffer conversed with many of his clients, who include Adam “Pacman” Jones, Derrick Mason, Russell Okung, Gerald Hayes, Phil Taylor, Tanard Jackson, and Jordan Babineaux.

The 48-year old Schaffer had been partners with C. Lamont Smith at All Pro Sports & Entertainment (APSE) for many years.  Together, the two of them recruited many very talented football players.  If you head over to APSE’s “Team” page, you will see that Schaffer’s name is no longer listed.  However, take a trip through the internet Wayback Machine back to November 15, 2010, and there Schaffer is, listed as Principal of APSE.

I am not aware as to what kind of role (if any) Schaffer still has with APSE, but what I do know is that he recently started a new agency called Authentic Athletix (AA).  AA’s website lists clients in 4 categories: baseball, football, golf, and hockey.  Interestingly, many football clients listed on AA’s website are still listed as clients on APSE’s website.  I assume that this issue will be resolved, unless of course, there is some sort of partnership between APSE and AA’s new entity.

I have attempted to reach out to Lamont Smith and Peter Schaffer to ask about Authentic Athletix, Schaffer’s role with APSE (if one still exists), and other questions regarding the AA and APSE, but have not yet received any response.  Perhaps Schaffer will respond after his next long run.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.