Early in the 2012 London Olympics, Fox Business caught Michael Phelps’ agent Peter Carlisle of Octagon’s Olympic & Action Sports division. The general discussion was focused on how Phelps will be marketed now that his career in the pool has been declared to be complete. Here is a quote from the interview:
“Partnerships now have to be not only longer in duration, but they’ve got to be more meaningful. Now it’s much less a financial consideration as it is the depth and meaning of the partnership. So it’s where are we going globally, how is he going to be activated, how meaningfully does it integrate with some of the other objectives he has such as his foundation, his goals to grow the sport of swimming. So it’s much more of a partnership than a transactional spokesperson deal.” – Peter Carlisle.
At the end of the interview, the reporter also mentions that Carlisle promised Fox Business the scoop (after the Olympics) on a brand new global partnership that Phelps is about to enter into.