The Legacy Agency (TLA) has acquired the business and assets of Peter E. Greenberg and Associates (PEG), which will enhance TLA’s baseball division by providing a better connection to Latin America and Japan. The transaction happens to be a perfect match between two companies that have a favorable reputation in the baseball industry.
TLA is known for a very strong domestic baseball practice, with agent Greg Genske at the helm. In 2012, he represented 5 players selected in the first round (plus supplemental first) of the MLB Rule 4 Draft, including the #4 overall pick from Louisiana State, Kevin Gausman (drafted by the Baltimore Orioles). Noticeably absent from the MLB Draft advisor/player list is Peter Greenberg’s name, but for a good reason. Since he focuses on the representation of foreign born players, he is concerned with driving up the price of their free agent deals (said players are not subject to the MLB Rule 4 Draft).
“We are delighted to have made this strategic acquisition, which cements our position as a market leader in baseball representation,” said Mike Principe, CEO of TLA. “Peter E Greenberg and Associates will provide us with a greater presence in Latin America, and secondarily, Asia, as well as a platform to grow wider in the sports marketing sector. We welcome Peter and his team to TLA and are excited as to the enhanced offering and the opportunities we can provide to our clients.”
Genske also seemed very pleased with the acquisition and said that Greenberg is “an excellent agent with a sterling reputation in our industry.” He went on to praise Greenberg for building his business with class and integrity.