Lagardère Unlimited’s recently had its Golf Division Senior Vice President David Yates leave the company and soon thereafter join Octagon’s Athletes and Personalities Division as Managing Director. While it did not take long for Yates to find a new home in the world of athlete representation, Lagardère also immediately went to work on finding his replacement. The man at the helm of Lagardère Unlimited Golf is now Ben Harrison.
Harrison has 13-years of experience in sports marketing and player management. He currently manages 10 clients, including 2011 PGA Championship winner Keegan Bradley, PGA Tour winners Jonas Blixt and Brendan Steele and major champion and three-time European Solheim Cup player Anna Nordqvist.
“I’m very much looking forward to working with our team to build on our success of the last few years,” said Harrison, “and further solidifying Lagardere Unlimited’s position as a premier sports marketing and representation group.”
Harrison began as a player manager with Gaylord Sports Management and became a part of the Lagardère Unlimited team once Gaylord was acquired by Lagardère Unlimited’s parent company. He will manage the operations of Lagardère Unlimited Golf from Scottsdale, Arizona.