Dec
28

What If You Represented Teddy Bridgewater?

Louisville Cardinals quarterback Teddy Bridgewater (5) reacts to a touchdown during the fourth quarter against the Cincinnati Bearcats at Nippert Stadium. Mandatory Credit: Andrew Weber-USA TODAY Sports

Louisville Cardinals quarterback Teddy Bridgewater is the subject of a hypothetical marketing project. Photo Credit: Andrew Weber-USA TODAY Sports

Imagine you are Teddy Bridgewater’s agent.  I can think of worse possible scenarios.  You are in line to represent an individual who is currently deemed to be a top pick in the 2014 NFL Draft, and likely the No. 1 overall selection.

Recently, I have shown off some of my Fall 2013 Indiana University Bloomington students’ final projects.  They were tasked with picking a current student-athlete with professional aspirations and ability, and come up with a sort of pitch-deck showing off the athlete’s talents.  Previously, I have uploaded one group that chose to focus on Kansas Jayhawks basketball player Andrew Wiggins and another that selected Kentucky Wildcats basketball player Julius Randle as its subject.

Today’s project highlights Louisville quarterback Teddy Bridgewater.  Embedded below is a thorough pamphlet that contains Bridgewater’s “football resume”, some statistical comparisons, and key statistics.  The following document is a marketing brochure wherein the group chose to focus on Adidas, the Susan G. Komen Foundation and Yum! Brands as entities that would be good fits for Bridgewater.  Enjoy!

Teddy Bridgewater Pamphlet

Bridgewater (Endorsements)