Lagardère Unlimited Announces Plans For Monthly Sports Business Show
Lagardère Unlimited and Universal Sports Network, a multi-platform media destination for Olympic-related sports programming, recently partnered to create the new TV series, Beyond the Medals – The Business of Sport.
The 18-episode series will be hosted by Rick Horrow, Chairman of Horrow Sports Ventures. It will debut on Wed., Jan. 21 at 7:30pm EST and will air on the third Wednesday of every month. During each episode, Horrow will dive into the economic, political and social stories affecting the Olympic sports business industry. His first interview will be with U.S. Olympic Committee Chief Executive Officer Scott Blackmun.
“The business of the Olympic movement, from bidding countries and cities to governing bodies of sport, are all stories that need to be told,” said Robert James, Universal Sports Network SVP of Content & Communications. “Viewers will learn first-hand from the decision makers and become knowledgeable fans about the sports they hold dear. Beyond the Medals – The Business of Sport will provide fascinating insight and a perspective never before shared, while complementing Universal Sports’ in-depth event coverage.”
Added Co-Executive Producer Dennis Spencer, Executive Vice President of Lagardère Unlimited Media: “Lagardère Unlimited is delighted to be partnering with Universal Sports on this fascinating ‘insider’s perspective’ of the Olympic business. Beyond the Medals goes beyond the Games and inside the sports business stories that impact the athletes and the companies that support them. We will utilize our global footprint and rich media tradition to ensure a compelling series.”