Jan 30, 2015; Phoenix, AZ, USA; General view of the Vince Lombardi Trophy and helmets for the Seattle Seahawks and New England Patriots during a press conference for Super Bowl XLIX at Phoenix Convention Center. Mandatory Credit: Kyle Terada-USA TODAY Sports
Jan 30, 2015; Phoenix, AZ, USA; General view of the Vince Lombardi Trophy and helmets for the Seattle Seahawks and New England Patriots during a press conference for Super Bowl XLIX at Phoenix Convention Center. Mandatory Credit: Kyle Terada-USA TODAY Sports

It’s Super Bowl week and I’m excited to see one of the best match-ups in recent Super Bowl history. No one has taken over the media more than Marshawn Lynch this week with, ironically, his lack of words for them. I know that he and his “Beast Mode” brand will definitely be profiting from this publicity. It was also very interesting to hear Roger Goodell speak about Marshawn and the state of the NFL. Darren is in Arizona and, as usual, I am quite jealous of him. Here are his pieces on FORBES this week: (1) Do NFL Super Bowl Fans Care What Brands Have To Say On Social Media?; (2) Reebok Reveals Massive ‘Be More Human’ Brand Campaign; (3) Inside The World Of Super Bowl XLIX Prop Betting; (4) Super Bowl Fantasy Football Arrives On IOS And Android; (5) Amari Cooper Signs With Football Agents Joel Segal And Chafie Fields; (6) NFL’s YouTube/Google Partnership Demonstrates Devotion To Digital Expansion. And here is the weekly wrap-up:

Basketball

Sports Business

Super Bowl