Wasserman Media Group Partners With Nervve
Wasserman Media Group, a sports and entertainment marketing and management company and Nervve, a video and image recognition technology company, announced a partnership between each other. Wasserman has agreed to work exclusively with Nervve to bring to market their visual search technology,
which allows brands to track and analyze brand exposure impact across several sports and entertainment programming more efficiently.
Originally developed for use in the military and intelligence community, Nervve’s unique product will allow Wasserman to scan game and event footage for a specific object, logo or scene in minutes rather than weeks, like other products currently available. In addition, Wasserman and Nervve will help improve assessment and decision making for brands and properties within their overall partnership strategy.
“We are shifting our clients away from simply collecting data to focusing on connecting information, with the ultimate goal of revealing insightful storylines that initiate actionable business decisions,” said John Harper, Senior Vice President of Consulting at Wasserman. “Through our partnership with Nervve, we are perfectly positioned to combine our current research capabilities and comprehensive consulting services with their technology to provide brands and properties a truly holistic partnership measurement offering.”
“The difference with Nervve lies in its speed, accuracy and ease of use. The breadth of data and results we can provide with Wasserman’s help will be very valuable to marketers in the sports and entertainment industries,” said Thomas E. Slowe, Co-Founder & CEO of Nervve. “With our technology, clients can better understand their overall brand exposure, optimize signage assets, improve targeting and measurement, acquire visual analytics data and measure the value of their media to prove ROI.”
To learn more about Wasserman Media Group please visit www.wmgllc.com.
To learn more about Nervve please visit www.Nervve.com or follow them on Twitter @NervveTech.