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PR Veterans Lewis Kay, Joseph Assad Leave PMK to Start Firm with WME-IMG

The following is a contribution by Tom Grossi. According to the Hollywood Reporter, PR Veterans Lewis Kay and Joseph Assad have left PMK*BNC to form Kovert Creative, a joint venture with WME-IMG. The firm will have offices in New York and Los Angeles, offering PR Services, while also connecting talent to brands. Kovert will run […]