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Headline Sports Business

BMW Sticks With Octagon For Sports Sponsorship And Experiential Marketing

Press Release: NORWALK, CT (May 3, 2016) – Octagon, a global sports and entertainment marketing leader, proudly announces the agency has retained its business with BMW of North America. Octagon will continue its 27-year relationship as the automaker’s Sports Sponsorship and Experiential Marketing Agency of Record into 2019 following a competitive agency pitch process.   “Octagon […]

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Sports Business

What Are Poker Agents And What Can You Expect From Them?

We already know that sports agents handle business and legal deals for professionals. They take care of all the contracts, negotiations and sponsorships for the player. A poker agent has similar responsibilities. They help successful poker players to take their branding and business to the next level, improving and diversifying income streams and managing PR. […]

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World Basketball 101: Zhou Qi Enters the 2016 NBA Draft

Chinese basketball player Zhou Qi, nicknamed “the big devil king”, will enter the 2016 NBA draft. Zhou represents the second big-name Chinese player to come out of China since Yao Ming played for the Houston Rockets. At 7 feet 2 inches tall, Zhou Qi (pronounced “Joe Chee”) is an imposing big man with the rare […]