Sports Business

On To The Next One: Stephen A. Smith

According to Liz Mullen of SBJ, Creative Artists Agency (CAA) has signed ESPN broadcaster and media personality Stephen A. Smith for exclusive representation in all areas, including broadcasting, endorsements, publishing and speaking. He was previously represented by Headline Media for broadcasting, and WME-IMG for marketing opportunities.

Smith appears on a variety of ESPN’s programs, including “SportsCenter”, “NBA Countdown”, “NFL Countdown” and “College GameDay.” Additionally, he hosts the morning show “First Take” and the daily “Stephen A. Smith Sow” on Sirius XM.

The often outspoken Smith signed with WME-IMG about a year ago, according to Mullen, but had recently left the agency. He had been represented by Headline for the past few years. The New York based agency specializes in the representation of sports, news and entertainment broadcasters.