MJC Partners Launches Sports & Entertainment Marketing, Branding and PR Agency

Per a company press release, MJC Sports & Entertainment is a Los Angeles-based marketing, branding and PR agency and advisory firm led by Founder and Chief Executive Officer Michael J. Cavallaro.

MJCSE represents over a dozen NFL and NBA athletes in addition to advising multiple brands in several verticals including apparel, beverage, tech and media. Clients include Mike Conley Jr. (Memphis Grizzlies, NBA), Dwight Freeney (Free Agent, NFL), DeWayne Dedmon (Atlanta Hawks, NBA) and Marcedes Lewis (Jacksonville Jaguars, NFL) among many others.

Cavallaro is the chairman and CEO of MJC Partners, a diversified holding company for which MJC Sports & Entertainment is a subsidiary. He has extensive experience in successfully structuring, negotiating and executing numerous transactions within several areas of business.

In addition to Cavallaro, sports and entertainment industry veterans Chris Talbott and Lindsey Waterhouse and banking and private equity executive Carlton Jenkins make up MJCSE’s staff.

Chris Talbott has worked at BDA Sports, Microsoft and Wasserman Media Group. He serves as vice president of MJCSE and has spent the last 15+ years working to build the brands of talent, corporations, non-profits, and more keenly with his passion spaces of sports, entertainment, health and wellness, and tech. Vice President Lindsey Waterhouse has over a decade of experience managing public relations, community relations, marketing integration and events for high profile athletes. She offers clients the accessibility and spotlight exposure necessary to build their personal brands. Carlton Jenkins serves as president of the financial services division of MJC Partners and will also provide oversight, ongoing strategic direction and advisory support to the sports and entertainment division.

MJCSE will provide its clients a unique array of services, including endorsements, talent procurement, marketing, public relations, charitable partnerships, content creation, social media and branding. MJCSE also advises clients on the business of sports and entertainment and the mindset of life after their first career.

For more information on the newly launched MJC Sports & Entertainment, check out their website here.

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