Former NBA star and current ABC/ESPN NBA analyst Jalen Rose has signed with Roc Nation Sports for his branding and marketing endeavors, the agency announced.

The Detroit-native burst onto the basketball scene as a member of the University of Michigan’s “Fab Five” that reached the NCAA Men’s Basketball Championship in both the 1992 and 1993 seasons. After being selected by the Denver Nuggets with the 13th overall pick in the 1994 NBA Draft, he began his professional career.

His NBA career spanned 13th seasons spent with six teams before retiring in 2007. He was named the NBA’s Most Improved Player in 2000, he helped the Pacers reach three straight Eastern Conference Finals and the NBA Finals in 2000.

For his career, he averaged 14.3 points, 3.5 rebounds and 3.8 assists per game. Upon retiring in 2007, he transitioned to a career in multimedia, putting his degree in Mass Communications to use. He has worked for ABC/ESPN since retiring and is currently a NBA host and analyst. Additionally, he is an analyst for NBA Countdown on ABC, a host on the popular sports podcast/TV show Jalen and Jacoby on ESPN 2 and on a relatively new weekday morning show on ESPN, Get Up with Michelle Beadle and Mike Greenberg. Rose can add New York Times bestselling author to his resume after penning, Got to Give the People What They Want, a story about his life in 2015.

In signing with Roc Nation Sports, he becomes the first sports media personality to join the agency.