After signing with Roc Nation Sports a couple months ago, Manchester United and Belgian National Team striker Romelu Lukaku has signed a long-term partnership with PUMA Football.

The deal was executed by his representatives at RNS and PUMA Football. It starts immediately, with Lukaku wearing the new PUMA ONE football boots during the 2018 FIFA World Cup in Russia.

This move to sign with PUMA is strategic, “Choosing an exclusive sportswear brand to work with is an important decision, not just for the boots on the pitch but for my goals and desires off of it. I look forward to hustling with the big cat in the future.”

As PUMA continues to expand its brand into the sports and lifestyle space, Adam Petrick, the global director of brand and marketing, said, “Romelu is not only a hugely relevant, elite player due to his outstanding goal scoring record. We believe he is also a role model for a new generation of football enthusiasts, and an emerging icon who has his finger on the pulse of fashion and music. We are excited to partner with him on a wide range of projects across the PUMA brand.”

Belgium’s all-time leading scorer and the rest of the Belgian National Team begin the group stage of play on 6/18 with their first match against Panama.