Jeep recently announced its first-ever creative collaboration web-series featuring celebrities – Alex Rodriguez, Maria Menounos – and co-founders of The Infatuation app, Chris Stang and Andrew Steinthal. The contest, dubbed “Jeep Wrangler Celebrity Customs,” is part of the brand’s newest marketing campaign. The six-part series aired on September 6 and will air each week until wrapping up with the Wrangler Golden Grille Award on September 27.
The series features Rodriguez, Menounos, Stang and Steinthal teaming up with auto customizers to build their dream Jeep Wrangler. The teams are as follows: A-Rod and the legendary West Coast Customs squad in L.A.; TV and SiriusXM personality Menounos chose DCD Customs; and, finally, foodies Stang and Steinthal are using Autocraft NYC to soup up their Wranglers. Each garage comes with its own toolbox of add-ons, vehicle wraps and other equipment to make vehicles pop, so to speak. This show is perfect for people who love cars and seeing them get customized might be a dream of theirs to do themselves, luckily there are ways that can be done but without the extreme expense, these shows pay out a lot of money for. Online sites like ZEMOTOR have used cars like this on sale for those who want to build their car from the ground up, you can buy anything from car parts to a full car and then add or take what you want from it to create the car you desire. Used car sites can have some hidden gems in them that people don’t know about and can be great for those getting into their first car or starting out with learning how cars function and want to be able to fix one, there is a multitude of uses.
The remaining webisodes, hosted by former NBA standout and current on-air personality Jalen Rose, will be broadcast on the show’s official site, on September 11, September 13, September 18, September 20 and September 27.
Jeep will select a winner who will receive the “Wrangler Golden Grille Award, but fans can vote online at Jeep.com for the Fan Favorite Award. Voting will take place between September 27 and October 5.