Per a press release from the company, University of Alabama running back and top 2021 NFL Draft prospect Najee Harris has signed with Wasserman for his on-field representation, and Beast Mode Marketing for his off-the-field endeavors.
The 6’2″, 230 pound Harris is the latest product from the running back factory that Alabama has become. After his junior season he was ranked as the No. 30 player and No. 4 running back in the 2020 draft class by Bleacher Report’s Matt Miller. His senior campaign is sure to have improved those rankings. The Antioch, CA-native became the Crimson Tide’s all-time leader in total touchdowns with 54 and rushing touchdowns with 44. He will be represented by Doug Hendrickson and CJ LaBoy.
This past season Harris rushed for 1,466 yards on 251 attempts (5.8 avg) and 26 TD,s as well as hauled in 43 passes for 425 yards and another 4 TDs. In the CFP National Championship game against Ohio State, Harris turned in another stellar performance rushing for three TD in the Crimson Tide’s win.
Beast Mode Marketing was founded by none other than Beast Mode himself, Marshawn Lynch, and business partners Bryon Sheng and Kevin Parker. Hendrickson has represented Lynch for the past 15 years and will work closely together to represent Harris’ marketing endeavors. Beast Mode Marketing is “rooted in building brands through authenticity and creativity at the direction of its athletes.” There is no better way to learn about life as a professional athlete than from one who has been there before, especially when it is an NFL legend.
Hendrickson and LaBoy boast an impressive client roster of over 50 current NFL players and have negotiated $800 million in active contracts.