On February 10th, USAA and Call of Duty League™, the official esports league of Call of Duty®, announced a multi-year deal that will make USAA the League’s Official Insurance Sponsor, the presenting partner of the League’s match day pre-show program and its first-ever Military Appreciation Week.
Call of Duty League™ is returning for its second season, which starts on February 11th. This new league allows some of the world’s greatest Call of Duty players to compete, with fans having the opportunity to tune in and watch the exciting matches. This year, the newly released “Call of Duty®: Black Ops® Cold War” will be on display, as competitors participate in a 4 vs. 4 competition.
The multiyear deal makes USAA the exclusive presenting partner of the Call of Duty League’s match day pre-show segment titled the “USAA Pre-Show”. This show will stream live at the beginning of each league match broadcast throughout the season.
USAA will also be the exclusive presenting partner of the league’s inaugural “Military Appreciation Week”. “We understand how gaming can strengthen bonds and connect friends and families across the world. We are excited to join the Call of Duty League as an ally in the trenches for our military community gamers, and young currently serving and veterans in particular,” said Eric Engquist, USAA vice president of enterprise brand management and U.S. Army veteran.
Activision Blizzard Esports is responsible for the development, operation, and commercialization of Activision Blizzard’s professional gaming properties, including the Call of Duty® League™. Excel Sports Management is the exclusive third-party sales agency for Activision Blizzard, representing Call of Duty® League™ and Overwatch League™. Excel helped secure the partnership between Activision Blizzard and USAA.