How to Mend a Client’s Bad Reputation

In the wake of the recent controversy over the France national team’s qualification to FIFA’s 2010 football World Cup in South Africa, I thought it might be a good idea to address the issue of how to mend a client’s reputation where an incident has tarnished it. Earlier this month, France

The Real World Of Soccer

Real Madrid Summer Purchases Ronaldo - £80 million Kaka – £56 million Benzema - £30 million Albiol - £12 million Manchester City Summer Purchases Santa-Cruz - £18 million Tevez- £25 million Adebayor - £25 million Barry - £12 million These are the transfers that have knocked the wind out of the summer transfer window in European soccer. In an economic

Blatter’s ‘6+5’ rule is not illegal…?

In November 2007 I wrote my first article for Sports Agent Blog (Blatter Seeks New Rules Regarding ‘Home-Grown’ Players). I shared my opinion on whether any 'nationality restrictions' in European soccer would be legal under European Union law. My conclusion was that such restrictions would most certainly be illegal. Fifteen months

Whose ball is it?

'It's not a catch if you drop the ball' Have you ever wondered who owns the baseball caught by a member of the crowd after a player scores a home-run? The ball heads for the stand, a mêlée ensues, and eventually one lucky person gets his hands on the ball before

Do Exclusive Sponsors and Marketers of Sporting Events Get Value for Money?

Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is an (official) association with a sporting event, by an organization, at the exclusion of other organizations. Organizations that wish to obtain such affiliation with sporting events generally have

Player Contracts in Soccer – A Waste of time?

In recent years, there has been a progressive increase in the number of footballers failing to honor their contracts. In soccer, most players are signed to 3, 4 or 5 year contracts. The sad truth is that many supporters of soccer know that this is meaningless today. The evidence shows