Everything your mother wanted you to be at a young age
Last week Nike bought the French national soccer team for $506 million and has vowed to become the world’s soccer (football) leader by the next World Cup. The brand that competitors mockingly call the Evil Empire is solidifying itself as the most powerful footwear & apparel brand of all time. Nike managed to outbid both […]
Each year in late June, college trained young men converge on the Theater of Madison Square Garden (and tune in on TV) to witness whether they will become millionaires. The realest game show I know of and reality TV at its finest, on draft day the League picks the best of the best (or at […]
At one time, sport figures and entertainment figures occupied different social worlds but now these individuals jump from one world to the next and have blurred the lines. Successful (sometimes not so successful) athletes tend to become entertainment figures during and after their competitive careers. One of the major issues that sport and entertainment lawyers […]
New Jersey Nets investor, music, and fashion icon Shawn “Jay-Z” Carter will be teaming with long time friend, business partner, and Translation Consultation & Brand Imaging (TCBI) founder Steve Stoute to form a new advertising agency aimed at helping corporate clients gain access to multicultural consumers, who represent $2 trillion in consumer buying power. Jay […]