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College Basketball Players Endorsements Sports Agents Sports Business WNBA

Sabrina Ionescu Signs Endorsement Deal With Nike

Shortly after being drafted No. 1 overall in the 2020 WNBA Draft by the New York Liberty, Sabrina Ionescu signed an exclusive multi-year endorsement deal with Nike. The financial terms of the deal were not disclosed, however, the former Oregon Ducks star decided to stick with the brand as competition was fierce.  In an interview […]

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Endorsements Sports Agents Sports Business

With Sports on Pause, Marketers Should Take Notes

The sports world is at a stand still, brought to its knees by the COVID-19 pandemic. The NBA and NHL postponed what was left of their seasons and are teetering on cancellation. Opening Day for the MLB came and went without a pitch, the 2020 Olympics were pole vaulted to 2021, and now the NFL […]