Lagardère Picked By NFL To Manage Social Media In Germany

Although NFL Europe ended in 2007, the NFL has seen substantial growth in six European countries. Throughout the past nine years, Germany's interest has grown more than any other country, despite no NFL games in their country. It has grown so much so that two million Germans stayed up to watch

On To The Next One: Alan Anderson

Los Angeles Clippers shooting guard/small forward Alan Anderson parted ways with Mark Bartelstein and Priority Sports and Entertainment, and will now be represented by Chris Luchey of CGL Sports. The 34-year-old Anderson signed with the Clippers on a one-year veteran minimum contract earlier this month. Anderson played his college ball at Michigan

Sports Business Week 2016

Sports Business Week 2016, also known on social media as #SBWeek16, is back for the sixth straight year, taking place across the world during the week of September 12. After the first event in 2010, a single event with eight guests in New York City, Sports Business Week has grown into

Wasserman Media Group Signs Golfer, Negotiates Apparel Deals

Former Second Team All-America and First Team All-Pac-12 golfer Jonathan Garrick has signed with Wasserman Media Group and will be represented by agent Chris Armstrong. The former UCLA Bruin golfer also signed an apparel deal with TaylorMade Adidas Golf. According to Garrick's bio on the PGA Tour website, he turned pro in 2016

Los Angeles Lakers Choose Hookit To Evaluate 2017 Jersey Sponsorship Value

The NBA recently announced they will begin selling jersey sponsorships for the 2017-2018 season in the form of jersey patches. In order to examine the reach and value of the sponsorships, the Los Angeles Lakers have chosen Hookit to analyze the effectiveness of companies owning space on the players' jerseys. Hookit

Compex Signs Five-Time Mr. Olympia Phil Heath To Endorsement Deal

Compex, a company that uses electric muscle stimulation (EMS) to help athletes and fitness enthusiasts work their muscles beyond traditional workouts and training, has signed an endorsement deal with Five-Time Mr. Olympia Phil Heath. The 36-year-old Seattle native and current Mr. Olympia played point/shooting guard at the University of Denver

NFLPA Lowers Default Agent Fee To 1.5 Percent

In March, the National Football League Player's Association (NFLPA) decided against decreasing the maximum amount (3 percent) an NFL agent can charge his or her clients on performance contracts. However, the NFLPA announced Monday they are dropping the standard fee from 3 percent to a default fee of 1.5 percent. The agent

Lagardère Sports Announces Acquisition Of Rooftop2 Productions

Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has

Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series' 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social

Lagardère Sports Adds Tim Mickelson As Their Newest Agent

In mid-July, Tim Mickelson resigned as the head coach of Arizona State University after five years with the school. Yesterday, Lagardère Sports announced Mickelson will be joining the agency under the tutelage of Lagardère Golf President Steve Loy, who also coached at ASU from 1987 to 1992 and left his coaching gig to