The UFC Boasts Big Earnings

In 2008, Forbes magazine valued the UFC/Zuffa LLC at 1 billion dollars. Since then, according to an interview UFC President Dana White did with the Indianapolis Star, that figure has nearly tripled with White estimating that the company is now worth around the 2.5 billion dollar range. This is an impressive growth margin for a…

UFC President to Join U.S. Presidents

It looks like UFC president, Dana White has a new reason to be smiling. Not only have the last few UFC events been extremely successful and entertaining, accompanied by a sold out and much hyped UFC fan expo in Boston this past weekend, but he was just invited to be the guest speaker this year…

MMA Agent Ken Pavia Sued by UFC

MMA’s biggest agent (and SAB interviewee), Ken Pavia along with the up-start Bellator fighting promotion have been sued by UFC parent company, Zuffa LLC. The suit alleges that Pavia passed along trade secrets and confidential Zuffa documents to upstart MMA promotion Bellator. Zuffa believes that Bellator used these documents to help run their business. Bellator…

On to the Next One: Shaun White

For eight years, action sports icon Shaun White has worked with agent Mark Ervin and IMG. This was a successful and lucrative pairing that saw White become one of the most recognizable faces in sports, but like they say, all good things eventually come to an end. Last week, White dropped Ervin for the services…

The NFL Takes to the Cage

Kudos to the Atlanta Falcons for being the first professional sports team to implement their own team-sponsored MMA training program in their off-season workouts. This is a voluntary workout program run by MMAthletics, a company founded by FOX Sports NFL Insider Jay Glazer and UFC legend Randy Couture. As the popularity of the UFC and…

WEC = UFC?

This past Saturday, World Extreme Cagefighting (WEC) staged their first pay-per-view event, live from Sacramento, California. The event was a huge success given the fact that the last few weeks had seen disappointing main events put on by the UFC, and all out chaos by Strikeforce on national television. The event sold for $44.95, which…

James Toney Signs a UFC Contract

It actually happened. After a few months of extreme persistence and incoherent rants, former boxing champion, James Toney, has gotten his way and has signed a deal to fight for the UFC. Toney first started his campaign to fight for the UFC on January 2nd, 2010 at UFC 108, where he was demanding to talk to…

MMA a Future Olympic Sport?

UFC President Dana White stated this week in Sydney, Australia, site of this weekend’s sold out UFC 110, that the UFC would support a move for mixed martial arts to become an Olympic sport. Though he also stated the the company would not actively lobby for MMA’s inclusion, he gave his blessing should the International…