The National Football League Players Association (NFLPA) and National College Players Association (NCPA) announced a collaborative effort to explore how college athletes can receive proper compensation for use of their name, image, and likeness. The Fair Pay to Play Act was recently passed in California to allow college athletes to compensate off of their own […]
Despite the drastic decline of Powerade yet the popular rise of BodyArmor, Gatorade has not wavered. Gatorade continues to dominate the sports drink category representing teams, leagues and athletes around the globe. Gatorade recently added another dominant player to its team: Zion Williamson. The No. 1 overall NBA Draft pick announced the news on his […]
After every agent and agency pursued the presumed No. 1 pick in the 2019 NBA Draft, Zion Williamson has signed with CAA Sports. “This is going to be one of the most marketable players off the court who has come into the league since LeBron James,” said Adrian Wojnarowski, ESPN’s Senior NBA Insider. “Possibly a […]
BDA Sports Management cites “fit” as one of the most essential factors in selecting marketing opportunities for their clients. Their goal is to forge sustainable relationships where the vision of both the athlete and brand align. When top NBA draft prospect and client RJ Barrett, and trading card company Panini America each expressed what they […]
“We ain’t done yet!” exclaims the agency that has recently locked up the likes of Tyus Battle and PJ Washington as well. This time they dip into the PAC-12 with Zylan Cheatham. Cheatham averaged 12.1 points, 10.3 rebounds, 3.2 assists, and shot 53.4% from the field this past season. He earned All-PAC-12 First Team and […]
Star Kentucky forward PJ Washington has agreed to sign with Roc Nation Sports, for their representation in this year’s 2019 NBA Draft. Announced on Twitter Monday, he plans on staying in the draft and not coming back for his junior season at Kentucky. This past season, Washington lead the Wildcats to an Elite Eight run as […]
Syracuse junior guard Tyus Battle has signed with Roc Nation Sports in anticipation for the 2019 NBA draft. “Blessed to continue my journey and announce that I’ve signed with @rocnationsports in preparation for the NBA Draft. Thank you to everyone who has supported me along the way – Orange Nation and my entire support system. […]
Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]
In the new third installment of BODYARMOR’s recent campaign, Diana Taurasi will star in a commercialthat is also narrated by Kobe Bryant. With the Women’s NCAA Final Four starting this Friday, we will be seeing the TV spot air today and through the whole weekend. Taurasi in the commercial describes how she strives to continue to […]
Murray State point guard Ja Morant has chosen to be represented by agent Jim Tanner, president of Tandem Sports and Entertainment. Morant just completed an electric sophomore season, averaging an impressive 24.5 points, 10.0 assists and 5.7 rebounds before putting up a triple-double in the first round of the NCAA March Madness Tournament against Marquette. […]