Octagon Announces Several Internal Promotions

Octagon is the world’s largest sponsorship consulting practice representing high-profile talent in the sports and entertainment industry. Octagon has just announced several promotions in their Corporate Consulting and Events & Hospitality divisions: Bo Heiner as Vice President: The Atlanta native’s top responsibilities include overseeing The Home Depot, Equifax, Talen Energy, and Sony Action Cam accounts.…
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Leverage Agency Signs Triple Crown Contender American Pharoah

Leverage Agency has signed American Pharaoh  (Credit: Geoff Burke-USA TODAY Sports)

On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American…
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New Clients Vs. New Business


“The day you sign a client is the day you start losing him.” – Donald Draper, Mad Men For the past 10 years I have tried to break into the athlete representation industry. I’ve had a few internships over this time, including working for IMG in their sponsorship division. I’ve also had a brief stint…
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1991 To Now – What’s Changed?

woods holyfield

Forbes Magazine posted an excellent article last week highlighting the difference between the highest paid athletes of 1991 and today. To say the make up of the list has changed would be an understatement. The number 1 highest paid athlete in 1991 was a Boxer, Evander Holyfield, making $60 million. In fact, in 2nd place…
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Breaking Down The Harry Kewell Deal

Harry Kewell

After what seemed an eternity, Australian’s superstar Harry Kewell has finally signed for Melbourne Victory. In what is a massive coup for the A-League, the Socceroo has decided, at 32, that the time is right to come back to his home. But his deal is a lot more complicated than your standard contract, and sets…
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Jersey Sponsorship: Could This Help Save The NFL CBA?

I thought about writing this article a few months ago as I was hoping the NFL Collective Bargaining Agreement (CBA) would be finalized by now. Since this is not the case, I want to present an alternative revenue stream which could go some way in bridging the gap between players and owners. With sponsorship being…
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Would You Invest in a Golfer?

Scott Stallings

I recently stumbled upon an excellent blog written by an up and coming professional golfer named Scott Stallings. Scott’s blog is a little different than most other celebrity blogs in that he blogs for B Net, which is a business and management specific website. In his blog titled “Chief Executive Golfer” Scott gives readers insight…
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American Needle Could Get Between Nike And NFL

As a consumer of NFL merchandise, I think it is great that the NFL and Nike were able to put together a five year deal, which makes Nike the official uniform provider of the NFL beginning in April 2012.  Nike makes a fantastic product, which is tough for other large companies to match.  But as…
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More Details About The Discover Orange Bowl Alliance

Discover Orange Bowl

Earlier this week, it was announced that the Orange Bowl has a new title sponsor (Discover).  rbb Public Relations represents the Orange Bowl, and asked if I would be interested in sending a few questions regarding the new deal.  My questions, and answers provided by the Vice President of Communications and Community Outreach for the…
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Opening With TD Garden/Boston Bruins

td garden

An interesting job opportunity was passed along my way, which I thought that I would share with the readers of this blog who may not have their hearts 100% set on being a sports agent, but know that they want to have a career in the business of sports.  The opening is for a position…
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