Professional Caddies Lose Class-Action Lawsuit Against The PGA Tour

A group of 168 professional caddies have lost a class-action lawsuit against the PGA Tour. The suit was initially filed in February last year on behalf of 81 caddies with the United States Northern District Court of California – the same court that Ed O’Bannon (former UCLA & NBA basketball player) successfully sued the National…

Octagon Announces Several Internal Promotions

Octagon is the world’s largest sponsorship consulting practice representing high-profile talent in the sports and entertainment industry. Octagon has just announced several promotions in their Corporate Consulting and Events & Hospitality divisions: Bo Heiner as Vice President: The Atlanta native’s top responsibilities include overseeing The Home Depot, Equifax, Talen Energy, and Sony Action Cam accounts….

Leverage Agency Signs Triple Crown Contender American Pharoah

On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American…

Jersey Sponsorship: Could This Help Save The NFL CBA?

I thought about writing this article a few months ago as I was hoping the NFL Collective Bargaining Agreement (CBA) would be finalized by now. Since this is not the case, I want to present an alternative revenue stream which could go some way in bridging the gap between players and owners. With sponsorship being…

Would You Invest in a Golfer?

I recently stumbled upon an excellent blog written by an up and coming professional golfer named Scott Stallings. Scott’s blog is a little different than most other celebrity blogs in that he blogs for B Net, which is a business and management specific website. In his blog titled “Chief Executive Golfer” Scott gives readers insight…

American Needle Could Get Between Nike And NFL

As a consumer of NFL merchandise, I think it is great that the NFL and Nike were able to put together a five year deal, which makes Nike the official uniform provider of the NFL beginning in April 2012.  Nike makes a fantastic product, which is tough for other large companies to match.  But as…