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Corporate Sponsors Endorsements WNBA

Indiana Fever Guard Erica Wheeler Signs As An Official Brand Ambassador With FITLIGHT

In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]

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Corporate Sponsors Endorsements NBA Teams Sports Business

Minnesota Timberwolves Hire Excel Sports Management for Jersey Patch Sponsorship

On June 22, 2020 it was announced that the Minnesota Timberwolves had hired Excel Sports Management to assist in securing the team’s next jersey patch sponsor. This is not Excel’s first run in the jersey-sponsorship space, as it has negotiated these deals in the past on behalf of other franchises. Most notably, Excel helped the […]

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Corporate Sponsors Endorsements Interview With The Athlete Sports Business WNBA

Indiana Fever Guard Erica Wheeler Signs Marketing Agreement With Distinction Agency

The 2019 WNBA All-Star MVP has agreed to terms with the Miami-based marketing agency Distinction Agency. Distinction Agency is tasked with helping to develop and build Erica Wheeler’s brand. Erica Wheeler of the Indiana Fever, averaged 10.1 points per game on 42.8% field goal and 5 assists per game in the 2019 season. Becoming only […]

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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]

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Corporate Sponsors Headline Sports Agents Sports Business

Young Money APAA Sports Announce Partnership With Omar Cooper’s Lifestyle Sports Agency

Young Money APAA Sports, owned and led by Adie von Gontard and Lil Wayne, has come to terms with Lifestyle Sports Agency owned by Omar Cooper. In the announcement the agreement was described as one of a partnership where they will “collaborate” in the development of their athletes. Lifestyle Sports Agency was just recently formed […]

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College Basketball Players Contract Negotiation Corporate Sponsors Endorsements International Basketball NBA Players NBA Teams Sports Agents Sports Business

Ball Brothers Planning To Sign With Raymond Brothers, Roc Nation Sports

Per Jonathan Givony of ESPN, the highly acclaimed Ball brothers have become the latest to join the sports management division of Jay Z’s Roc Nation. Lonzo, LiAngelo, and LaMelo will be represented by Raymond Brothers, who was recently hired as Director of Basketball and Sports Technology/Specialty Projects. Roc Nation Sports represents many NBA players, including […]

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College Basketball Players College Football Players Contract Negotiation Corporate Sponsors Endorsements Recruiting Social Networking Sports Agents Sports Business

How Will Brands Adopt The College Athlete?

Last week, the NCAA inched closer to a decision on allowing its athletes to earn money from their name, image and likeness. Sports administrators began reviewing recommended rule changes and compensation regulations that will be sent to the NCAA Board of Governors on Monday. The NCAA is hoping these recommendations will lay the groundwork for […]

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College Football Players Corporate Sponsors Endorsements NFL Players NFL Teams Sports Agents Sports Business

Everett Sports Marketing Closes A Staggering 21 Marketing Deals Ahead of NFL Draft

Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.”  Ahead of the 2020 NFL Draft, ESM has spearheaded […]

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Corporate Sponsors Headline Sports Business

TPG Allowing Investors to Cash Out of Talent Powerhouse CAA

TPG was looking into possibilities to keep possession of its investment in Creative Artists Agency (CAA) and offered the solution of running a process known as a “single-asset secondary” on the agency. TPG has been in business with CAA as an investor since 2010. The plan of this investment is to hold majority stake in […]

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Corporate Sponsors Entertainment

Lil Wayne to Headline TIDAL Super Bowl Show

To kick off the Super Bowl 2020 weekend in Miami, Lil Wayne and TIDAL, earlier today, announced a partnership in which the rapper will headline TIDAL’s concert series. The concert, titled “Delano Live Presented by TIDAL”, will take place on January 31, 2020 at the Delano Beach Club on Collins Ave. in Miami Beach. The […]