Wasserman Media Group Signs Golfer, Negotiates Apparel Deals

Former Second Team All-America and First Team All-Pac-12 golfer Jonathan Garrick has signed with Wasserman Media Group and will be represented by agent Chris Armstrong. The former UCLA Bruin golfer also signed an apparel deal with TaylorMade Adidas Golf. According to Garrick's bio on the PGA Tour website, he turned pro in 2016

Los Angeles Lakers Choose Hookit To Evaluate 2017 Jersey Sponsorship Value

The NBA recently announced they will begin selling jersey sponsorships for the 2017-2018 season in the form of jersey patches. In order to examine the reach and value of the sponsorships, the Los Angeles Lakers have chosen Hookit to analyze the effectiveness of companies owning space on the players' jerseys. Hookit

Lagardère Sports Announces Acquisition Of Rooftop2 Productions

Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has

Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series' 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social

Professional Caddies Lose Class-Action Lawsuit Against The PGA Tour

A group of 168 professional caddies have lost a class-action lawsuit against the PGA Tour. The suit was initially filed in February last year on behalf of 81 caddies with the United States Northern District Court of California - the same court that Ed O’Bannon (former UCLA & NBA basketball

Octagon Announces Several Internal Promotions

Octagon is the world’s largest sponsorship consulting practice representing high-profile talent in the sports and entertainment industry. Octagon has just announced several promotions in their Corporate Consulting and Events & Hospitality divisions: Bo Heiner as Vice President: The Atlanta native’s top responsibilities include overseeing The Home Depot, Equifax, Talen Energy, and