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Everett Sports Marketing Closes A Staggering 21 Marketing Deals Ahead of NFL Draft

Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.”  Ahead of the 2020 NFL Draft, ESM has spearheaded […]

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Corporate Sponsors Headline Sports Business

TPG Allowing Investors to Cash Out of Talent Powerhouse CAA

TPG was looking into possibilities to keep possession of its investment in Creative Artists Agency (CAA) and offered the solution of running a process known as a “single-asset secondary” on the agency. TPG has been in business with CAA as an investor since 2010. The plan of this investment is to hold majority stake in […]

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Corporate Sponsors Entertainment

Lil Wayne to Headline TIDAL Super Bowl Show

To kick off the Super Bowl 2020 weekend in Miami, Lil Wayne and TIDAL, earlier today, announced a partnership in which the rapper will headline TIDAL’s concert series. The concert, titled “Delano Live Presented by TIDAL”, will take place on January 31, 2020 at the Delano Beach Club on Collins Ave. in Miami Beach. The […]

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Corporate Sponsors Entertainment Sports Business

Paul Danforth Promoted to President of CAA’s Sports Division

Paul Danforth has been promoted to president of CAA’s sports division. Danforth’s promotion comes after CAA Sports Consulting Head Greg Luckman chose to part ways with the agency. In Danforth’s prior role as CAA Sports Global Head of Sales, his responsibilities included overseeing CAA Sports’ property sales division, sports talent sales and CAA Search. In […]

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Corporate Sponsors Endorsements Entertainment Law Headline IP Law Sports Agents

Endeavor Global Marketing Rebrands as 160over90

160over90 is now the official name of the former Endeavor Global Marketing. President Ed Horne wished to distinguish his branch from the parent company, Endeavor, to give employees a “rallying cry.” Endeavor paid about $200 million to acquire 160over90, and they are quickly getting bang for their buck. Company officials describe the rebranding process as […]

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College Basketball Players Corporate Sponsors Endorsements NFL Players Sports Business

Gatorade Inks Zion

Despite the drastic decline of Powerade yet the popular rise of BodyArmor, Gatorade has not wavered. Gatorade continues to dominate the sports drink category representing teams, leagues and athletes around the globe. Gatorade recently added another dominant player to its team: Zion Williamson. The No. 1 overall NBA Draft pick announced the news on his […]

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Corporate Sponsors Endorsements NFL Players Sports Business

JuJu Smith-Schuster Joins Team Oakley

Oakley has announced a partnership with Pittsburgh Steelers’ wide receiver, JuJu Smith-Schuster. JuJu joins NFL MVP and Kansas City Chiefs QB Patrick Mahomes to be the first two NFL stars to join Team Oakley. “I am laser focused on pushing my performance to the next level and having partners that embody that same thinking is very important to me,” […]

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Corporate Sponsors NFL Teams Sports Business

Endeavor Hires Todd Kline To Join Sports Talent Group

Former AEG Global Partnerships executive and former NFL executive, Todd Kline, has joined Endeavor as the Senior Vice President of Sports Talent and Property Sales. After Kline’s seven-year stint at AEG overseeing sales and client activation, he joined the Miami Dolphins. From 2015-2018, Kline was the Dolphins’ Chief Commercial Officer. He oversaw all sponsorship revenue […]

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Corporate Sponsors Endorsements Soccer

USWNT World Cup Victory Sparks New Opportunities For NWSL

After an early morning parade in New York City, the United States Women’s National Team flew to Los Angeles yesterday afternoon to celebrate in the ESPY festivities. After a dominating World Cup performance, they took home the ESPY for “Best Team”. Alex Morgan won an ESPY for “Best Female Athlete”. This World Cup victory has […]

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Corporate Sponsors Entertainment Headline Olympics Sports Business

Tampa Bay Sports & Entertainment Announces Groundbreaking Partnership with Linglong Tires

Tampa Bay Sports & Entertainment, parent company of the Tampa Bay Lightning and AMALIE Arena, Tampa Bay Entertainment Properties, The Identity Tampa Bay and marketing rightsholder for University of South Florida Athletics and Yuengling Center announced a new partnership last week with China-based, Linglong Tires.  Linglong Tires becomes the “Official Automotive Tire” of the Tampa Bay […]