There has been a lot of focus on Rashida Gayle and the founding of her agency, Twenty Six Marketing, recently. She is not only focused and energetic, but was also just honored as a Forbes 30 Under 30. However, she will be the first to tell you that it took a village to get on […]
In this day and in age, when a business concept is described as a “dating app”, then it should be easy enough to understand. Launched in February of 2020, MarketPryce is a two-sided marketplace here to build a solution to democratize athlete marketing. With the constant changes in the laws with state legislation and NCAA […]
The NFLPA released a statement regarding many inquiries from NFL players’ ability to engage in promotion and endorsement of CBD companies. At the beginning of the 2020 season, the NFL released the new rules promulgated by the league governing players and endorsements. The statement reads “Subject to the limited exception in the NFL Alcohol Sponsorship […]
In 2019, the NBA informed teams that they can secure up to two brand partnerships from regions outside the U.S. With lower viewership and revenue streams effected by various reasons, it looks like the Chicago Bulls have decided to take additional steps in alleviating those losses. SPORTFIVE is a global agency that focuses on branding, […]
In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]
On June 22, 2020 it was announced that the Minnesota Timberwolves had hired Excel Sports Management to assist in securing the team’s next jersey patch sponsor. This is not Excel’s first run in the jersey-sponsorship space, as it has negotiated these deals in the past on behalf of other franchises. Most notably, Excel helped the […]
The 2019 WNBA All-Star MVP has agreed to terms with the Miami-based marketing agency Distinction Agency. Distinction Agency is tasked with helping to develop and build Erica Wheeler’s brand. Erica Wheeler of the Indiana Fever, averaged 10.1 points per game on 42.8% field goal and 5 assists per game in the 2019 season. Becoming only […]
The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time. According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]
Young Money APAA Sports, owned and led by Adie von Gontard and Lil Wayne, has come to terms with Lifestyle Sports Agency owned by Omar Cooper. In the announcement the agreement was described as one of a partnership where they will “collaborate” in the development of their athletes. Lifestyle Sports Agency was just recently formed […]
Per Jonathan Givony of ESPN, the highly acclaimed Ball brothers have become the latest to join the sports management division of Jay Z’s Roc Nation. Lonzo, LiAngelo, and LaMelo will be represented by Raymond Brothers, who was recently hired as Director of Basketball and Sports Technology/Specialty Projects. Roc Nation Sports represents many NBA players, including […]