One of the best things about summer in Australia is that it is saturated with world class tennis. Not only are we lucky enough to enjoy beautiful beaches and weather but we get to see all the action culminating in the Australian Open. Tennis, in regards to sports business, does not receive much coverage yet […]
Category: Corporate Sponsors
The 2009 PGA Tour season kicks off this week with the annual Mercedes-Benz Championship at Kapalua. But with it comes a new era in pro golf. No, it has nothing to do with Tiger Woods, who will likely be rehabbing his knee until April (Augusta) but will still be the favorite to win the season […]
If someone, a psychic friend perhaps, had sat me down at the end of 2007 and said to me: “Toby by the end of 2008 you will have worked for the Beijing Olympic Committee and will be selling the sponsorship rights for the National Stadium (Bird’s Nest) and National Aquatic Center (Water Cube) of China” […]
Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch. The site has been in the works for quite a while now and is branded as a free portal that helps […]
Matt Giteau could make history, only it’s out of his control. He is currently considering a deal which would see him become the highest paid player in Rugby Union. The 26 year old, who is currently playing the Super 14 competition for Western Force, has told the media he has been offered a four year […]
Texas Tech University and Under Armour, Inc. today announced a new partnership that designates Under Armour as the university’s exclusive performance footwear and apparel outfitter. The five-year, $11 million agreement gives Under Armour the right to provide uniforms, apparel and footwear to each of the university’s 17 varsity athletic teams. “We are proud to join […]
The NFL announced today the selection of Under Armour, Inc., as the presenting sponsor of the 2009 NFL Scouting Combine. All participants in the 2009 NFL Scouting Combine presented by Under Armour will be wearing Under Armour performance apparel designed specifically for the Combine, slated for February 18 – 24, 2009 at Lucas Oil Stadium […]
Sarah Talalay, who covers the Business of Sports for the South Florida based Sun Sentinel recently reported that Dunkin’ Donuts has added harness racing to its portfolio of sports promotions. Dunkin’ Donuts is already involved in many baseball and basketball promotions. Dunkin’ Brands, Inc. has embraced the sports landscape and has positioned its name in […]
Definitions of the word ‘exclusive’ include ‘sole’, ‘complete’, ‘undivided’, ‘full’, ‘inimitable’ and ‘absolute’. Inherent in the meaning of ‘exclusive sponsorship’ is an (official) association with a sporting event, by an organization, at the exclusion of other organizations. Organizations that wish to obtain such affiliation with sporting events generally have to pay a lot of money […]
Unless you’ve lived under a rock the last few weeks you would have seen that financial markets around the world are in wide state of volatility. As the US Government tries to flesh out a bailout plan to rescue some of the world’s biggest companies, it is a good time to take a look at […]