Lauren Thompson Signs With Fidelity Sports Group

Press Release: Lauren Thompson, a fixture on Golf Channel, signs with Fidelity Sports Group for exclusive representation across broadcasting, endorsements, appearances, and philanthropy. Orlando, Florida (April 15th, 2016)–Media personality Lauren Thompson has signed with Fidelity Sports for exclusive worldwide sports marketing and management representation. She will be co-represented by Fidelity Sports’ principles David Moorman and…

Ronnie Stanley Signs Endorsement Deal With Zappos

Per a release by Berk Communications, Roc Nation Sports and Zappos announced a first of its kind sponsorship deal with NFL Draft prospect Ronnie Stanley. The deal between the online shoe retailer and the consensus All-American and standout offensive tackle at Notre Dame allows Stanley to choose which brands to wear, rather than the traditional…

Professional Caddies Lose Class-Action Lawsuit Against The PGA Tour

A group of 168 professional caddies have lost a class-action lawsuit against the PGA Tour. The suit was initially filed in February last year on behalf of 81 caddies with the United States Northern District Court of California – the same court that Ed O’Bannon (former UCLA & NBA basketball player) successfully sued the National…

Leverage Agency Signs Triple Crown Contender American Pharoah

On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American…

Caroline Wozniacki Signs Endorsement Deal With Chocolatier Godiva

In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of…

On To The Next One: Lewis Hamilton

William Morris Endeavor (WME) landed a massive coup this week with the signing of Formula 1 champion Lewis Hamilton. He was previously managed by Simon Fuller at XIX Management. Lewis’ contract with XIX ended last month and he decided not to renew. Hamilton has one year remaining on his 3 year, £51 million contract with…

Financial Fair Play – A Game Within A Game

Will Turner, PhD, who has been a football journalist and broadcaster in the UK for the past 20 years. He specializes in the corporate, marketing and communication aspects of British football. The imposition of financial fair play (FFP) throughout European football is proving to be a provocative affair. FFP has already seen significant sanctions handed…