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Corporate Sponsors Endorsements WNBA

Indiana Fever Guard Erica Wheeler Signs As An Official Brand Ambassador With FITLIGHT

In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]

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Endorsements NBA Players Sports Business

NBPA Signs Deal To Make Player Social Media Endorsements Easier

The National Basketball Players Association (NBPA) and its for-profit arm THINK450 has partnered with Opendorse in an effort to help NBA players and brands with maximizing name, image and likeness value. The intention of the deal is to make collaboration and paid opportunities easier and more regular for professional athletes in the NBA. Indeed, ease […]

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Corporate Sponsors Endorsements NBA Teams Sports Business

Minnesota Timberwolves Hire Excel Sports Management for Jersey Patch Sponsorship

On June 22, 2020 it was announced that the Minnesota Timberwolves had hired Excel Sports Management to assist in securing the team’s next jersey patch sponsor. This is not Excel’s first run in the jersey-sponsorship space, as it has negotiated these deals in the past on behalf of other franchises. Most notably, Excel helped the […]

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Corporate Sponsors Endorsements Interview With The Athlete Sports Business WNBA

Indiana Fever Guard Erica Wheeler Signs Marketing Agreement With Distinction Agency

The 2019 WNBA All-Star MVP has agreed to terms with the Miami-based marketing agency Distinction Agency. Distinction Agency is tasked with helping to develop and build Erica Wheeler’s brand. Erica Wheeler of the Indiana Fever, averaged 10.1 points per game on 42.8% field goal and 5 assists per game in the 2019 season. Becoming only […]

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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]

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Endorsements Headline NBA Players

Michael Jordan Has Earned Over $1 Billion From Nike Deal

“The Last Dance” has captivated audiences around the world. The 10-part ESPN documentary showcasing Michael Jordan’s final season as a Chicago Bull has brought with it the awe and excitement of sports at a time when fans need it most. The documentary has resurfaced some of the most iconic moments in NBA history and the […]

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Endorsements MMA

Online Casino Enters The World Of MMA Sponsorship

Writer, blogger, and soundbite machine Susan Gale said: “Sometimes when two worlds collide, a better one is created.” It is highly unlikely that she had in mind either the world of mixed martial arts or that of the online casino industry, yet these apparently separate sectors have recently come together and could create something very […]

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College Basketball Players Contract Negotiation Corporate Sponsors Endorsements International Basketball NBA Players NBA Teams Sports Agents Sports Business

Ball Brothers Planning To Sign With Raymond Brothers, Roc Nation Sports

Per Jonathan Givony of ESPN, the highly acclaimed Ball brothers have become the latest to join the sports management division of Jay Z’s Roc Nation. Lonzo, LiAngelo, and LaMelo will be represented by Raymond Brothers, who was recently hired as Director of Basketball and Sports Technology/Specialty Projects. Roc Nation Sports represents many NBA players, including […]

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College Basketball Players College Football Players Contract Negotiation Corporate Sponsors Endorsements Recruiting Social Networking Sports Agents Sports Business

How Will Brands Adopt The College Athlete?

Last week, the NCAA inched closer to a decision on allowing its athletes to earn money from their name, image and likeness. Sports administrators began reviewing recommended rule changes and compensation regulations that will be sent to the NCAA Board of Governors on Monday. The NCAA is hoping these recommendations will lay the groundwork for […]

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College Football Players Corporate Sponsors Endorsements NFL Players NFL Teams Sports Agents Sports Business

Everett Sports Marketing Closes A Staggering 21 Marketing Deals Ahead of NFL Draft

Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.”  Ahead of the 2020 NFL Draft, ESM has spearheaded […]