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Endorsements Soccer

Neymar Jr. Signs Long-Term Partnership With PUMA

Brazilian football star, Neymar Jr., has signed a long-term partnership deal with sportwear company PUMA. He will wear PUMA’s legendary King football boot on the pitch and will also be a brand ambassador off the field, wearing PUMA’s other lifestyle, training, and sport-inspired footwear and apparel products. Neymar Jr. is represented by NR Sports.  In […]

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Endorsements Sports Business WNBA

Dallas Wings’ Center Imani McGee-Stafford Signs With Distinction Agency For Marketing

Dallas Wings’ center Imani McGee-Stafford has signed with Distinction Agency for marketing purposes. The 6-foot-7 McGee-Stafford, recently announced her decision to step away from the WNBA for the next two seasons to pursue a law degree from Southwestern Law School in Los Angeles. She is currently on the team’s suspended list. In 2016, McGee-Stafford was […]

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Endorsements NFL Players Philanthropy

Roc Nation Sports Signs Mike Vick

Roc Nation Sports has announced a new addition to its Personalities division; four-time Pro Bowl quarterback Mike Vick. Vick will join a small but strong personalities division at Roc Nation that includes Jalen Rose, Tony Allen, Caron Butler, Victor Cruz, and Zach Randolph.  Vick will work closely with Roc Nation to continue to bolster his […]

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Endorsements NFL Players

Peyton Manning Tops NFL As Highest Earner From Marketing and Royalties

Despite retiring over four years ago, Peyton Manning continues to cash in on a successful 18 year career in the National Football League. According to the NFLPA’s annual report filed with the Department of Labor and as reported by The Athletic, Manning pocketed $3.4 million last year from marketing and royalties, besting Super Bowl MVPs […]

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Corporate Sponsors Endorsements WNBA

Indiana Fever Guard Erica Wheeler Signs As An Official Brand Ambassador With FITLIGHT

In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]

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Endorsements NBA Players Sports Business

NBPA Signs Deal To Make Player Social Media Endorsements Easier

The National Basketball Players Association (NBPA) and its for-profit arm THINK450 has partnered with Opendorse in an effort to help NBA players and brands with maximizing name, image and likeness value. The intention of the deal is to make collaboration and paid opportunities easier and more regular for professional athletes in the NBA. Indeed, ease […]

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Corporate Sponsors Endorsements NBA Teams Sports Business

Minnesota Timberwolves Hire Excel Sports Management for Jersey Patch Sponsorship

On June 22, 2020 it was announced that the Minnesota Timberwolves had hired Excel Sports Management to assist in securing the team’s next jersey patch sponsor. This is not Excel’s first run in the jersey-sponsorship space, as it has negotiated these deals in the past on behalf of other franchises. Most notably, Excel helped the […]

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Corporate Sponsors Endorsements Interview With The Athlete Sports Business WNBA

Indiana Fever Guard Erica Wheeler Signs Marketing Agreement With Distinction Agency

The 2019 WNBA All-Star MVP has agreed to terms with the Miami-based marketing agency Distinction Agency. Distinction Agency is tasked with helping to develop and build Erica Wheeler’s brand. Erica Wheeler of the Indiana Fever, averaged 10.1 points per game on 42.8% field goal and 5 assists per game in the 2019 season. Becoming only […]

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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]

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Endorsements Headline NBA Players

Michael Jordan Has Earned Over $1 Billion From Nike Deal

“The Last Dance” has captivated audiences around the world. The 10-part ESPN documentary showcasing Michael Jordan’s final season as a Chicago Bull has brought with it the awe and excitement of sports at a time when fans need it most. The documentary has resurfaced some of the most iconic moments in NBA history and the […]