May
25

Leverage Agency Signs Triple Crown Contender American Pharoah

Leverage Agency has signed American Pharaoh  (Credit: Geoff Burke-USA TODAY Sports)

On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American…
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Feb
11

Caroline Wozniacki Signs Endorsement Deal With Chocolatier Godiva

Credit: Robert Deutsch-USA TODAY Sports

In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of…
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Jan
23

Golfer Jordan Spieth Signs 10 Year Extension With Under Armour

Sep 25, 2014; Auchterarder, Perthshire, SCT; USA player Jordan Spieth warms up on the driving range during practice for the 2014 Ryder Cup at The Gleneagles Hotel-PGA Centenary Course. Mandatory Credit: Brian Spurlock-USA TODAY Sports

Jordan Spieth, one of the hottest properties in golf, has signed a 10 year extension deal with Under Armour. The company signed him in January 2013, shortly after he turned pro. That contract was for 4 years, but it is understood the new 10 year will take effect now, negating the final 2 years of…
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Dec
17

On To The Next One: Lewis Hamilton

Mercedes driver Lewis Hamilton (44) of Great Britain celebrates winning the 2014 U.S. Grand Prix at Circuit of the Americas. Mandatory Credit: Jerome Miron-USA TODAY Sports

William Morris Endeavor (WME) landed a massive coup this week with the signing of Formula 1 champion Lewis Hamilton. He was previously managed by Simon Fuller at XIX Management. Lewis’ contract with XIX ended last month and he decided not to renew. Hamilton has one year remaining on his 3 year, £51 million contract with…
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Oct
03

Financial Fair Play – A Game Within A Game

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Will Turner, PhD, who has been a football journalist and broadcaster in the UK for the past 20 years. He specializes in the corporate, marketing and communication aspects of British football. The imposition of financial fair play (FFP) throughout European football is proving to be a provocative affair. FFP has already seen significant sanctions handed…
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Jun
26

Tennis Star Bouchard Inks Coca-Cola Deal

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On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada. Her image will be…
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Apr
11

5 Questions With Opendorse CEO Blake Lawrence

Marketplace 2

Blake Lawrence is co-founder and CEO of opendorse, an online platform that connects companies with athletes. I had an opportunity recently to talk to him about the company, and how he got his start in the industry. How did you get into the industry? I’ve been around sports my entire life. I joined the Nebraska…
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Apr
02

Kelly Slater Leaves Quiksilver, Set To Launch His Own Brand

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Kelly Slater has announced that he will end his association with clothing brand Quiksilver. The 42 year old surfer had been with the company for over 23 years. Slater has decided that the time is right for him to set up his own brand that, in his words, “combines my love of clean living, responsibility…
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Mar
20

Mainstream Mixed Martial Arts Leads To Decline In Sponsorship Dollars

Mandatory Credit: Kyle Terada-USA TODAY Sports

With major MMA leagues airing on network television including FOX, NBC sports network, CBS, and Spike T.V. one would assume that fighters are being paid more to represent companies in and out of the cage. Well that assumption is dead wrong. In the last few months we have seen fighters such as Mac Danzig voice…
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Mar
18

Mega Brands Enter Into The Mixed Martial Arts Market

Jon "Bones" Jones. Photo Credit: Tom Szczerbowski-USA TODAY Sports

On August 18, 2011 the UFC announced they had reached a seven-year agreement with FOX Sports Media Group. Within minutes of that groundbreaking announcement both managers and fighters began to wonder what major brands would enter into the MMA market now that the UFC had secured a network television deal. Fast forward to 2014 and…
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