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Endorsements Headline Olympics

Athletes and Representatives Upset with Response to Olympics Ambush Marketing Maneuvers

The Opening Ceremony for the 2012 Summer Olympics will take place this Friday, July 27, 2012 in London.  While athletes are making their final mental and physical preparations in their eventual quest for gold, they and their representatives are also considering how they can capture marketing and brand growth opportunities throughout the Games.  Unfortunately for […]

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Contract Negotiation Endorsements Headline

Breaking Down Sports Illustrated’s Fortunate 50

Every year, Sports Illustrated publishes its Fortunate 50, which highlights the top earning athletes in the United States (SI separately produces the International 20).  This year’s Fortunate 50 is led by Floyd Mayweather, Jr., who took in $85 million from two fights and zero endorsements.  The phrase “boxing is dead” clearly does not apply in Mayweather’s case (prize […]

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Endorsements Headline Olympics

On To The Next One: Ian Thorpe

The Daily Telegraph has reported that Olympic Gold Medalist Ian Thorpe has split from his former manager David Flaskas to join James Erskine at the burgeoning Sports & Entertainment Limited (SEL). Thorpe made an unsuccessful comeback this year in his bid to make the Australian swimming team for the London Olympics.  Despite this, Thorpe is […]

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Endorsements Headline NFL Players

NFL PLAYERS Requesting Marketing Representation Notices (MRNs)

A couple of weeks ago, the National Football League Players Association (NFLPA) announced that hereafter, all players with exclusive marketing representatives authorized to review and negotiate opportunities facilitated by NFL PLAYERS must submit official, original Marketing Representation Notices (MRNs).  Players must also notify NFL PLAYERS should they change marketing reps.  NFL PLAYERS is the NFL Players […]

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Corporate Sponsors Endorsements Headline

1991 To Now – What’s Changed?

Forbes Magazine posted an excellent article last week highlighting the difference between the highest paid athletes of 1991 and today. To say the make up of the list has changed would be an understatement. The number 1 highest paid athlete in 1991 was a Boxer, Evander Holyfield, making $60 million. In fact, in 2nd place […]

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Endorsements NFL Players

Zack Follett Signs With Roy Sports Marketing Group

Roy Sports Marketing Group (RSMG) is a Brand Development & Sports Endorsement Firm, specializing in maximizing an athletes off the field business opportunities.  The company has just announced the signing of the NFL Linebacker, Zack Follett of the Detroit Lions.  RSMG will be handling the marketing, branding, endorsements, partnerships, sponsorships and other various business opportunities […]

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Endorsements Headline NBA Players Sports Business

Evolution Management + Marketing Signs Enes Kanter

Last week, I highlighted a new relationship between two-time Super Bowl MVP Terry Bradshaw and Evolution Management + Marketing.  The two signed an agreement that made Evolution the exclusive marketing agency for Bradshaw.  Evolution has not stopped signing up new, talented clients.  The company also just signed future 2011 NBA Draft pick Enes Kanter to an […]

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Endorsements Headline Sports Business

Terry Bradshaw Hires Evolution For Marketing Purposes

Terry Bradshaw played fourteen years in the NFL and is a two-time Super Bowl MVP, and he has not stopped his MVP-type work since retiring from professional football.  While he is no longer throwing the ball to Pittsburgh Steelers wide-receivers, he is constantly displaying his glowing personality on television and through his various writings.  Bradshaw […]

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Endorsements Headline NFL Players Sports Business

Arian Foster Teams Up With French/West/Vaughan (FWV)

Arian Foster is coming off the best year of production in his short NFL career.  Foster, who went undrafted in 2009, has become the starting runningback for the Houston Texans, and just last season set the rushing record in the entire NFL with 1,616 yards on the ground.  He also led all rushers in touchdowns […]

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Endorsements Headline Sports Agents Sports Business

How Will Black Friday Affect Poker Agents?

Friday, April 15th, 2011 is known as Black Friday for online poker players.  It was the day that the United States Department of Justice (DoJ) charged a group of online poker owners, including the founders of Full Tilt, Poker Stars, and Absolute Poker with conspiracy to commit bank fraud, illegal gambling offenses, and money laundering. While […]